Silverstone appoints MATCH Hospitality as Official Hospitality Partner

Silverstone has announced MATCH Hospitality AG as the Official Hospitality Partner for the circuit, following the welcome news that Silverstone will host the Formula 1® British Grand Prix until at least the end of the 2024 season.

The partnership will see MATCH Hospitality manage Silverstone Circuit’s official hospitality portfolio across a range of events, including Formula 1, MotoGP and the British Superbike Championship from the start of the 2020 motorsport calendar. Working in close collaboration, Silverstone and MATCH Hospitality will provide corporate and individual customers with access to a fresh variety of hospitality options, catering for all budgets and race day experiences.

MATCH Hospitality AG is a global industry leader in the development, sales, management, and production of official commercial hospitality programmes for major sporting events, such as the Nitto in Nitto ATP Finals and the FIFA World Cup™.

Silverstone annually stages the Formula 1® British Grand Prix, one of the most highly attended events in the British sporting calendar with a crowd of over 300,000 spectators across the weekend. For 2020, MATCH Hospitality will be rejuvenating some of the track’s most legendary hospitality spaces, with the goal of reaching a new audience both within the UK and overseas. This enhanced hospitality offering will complement the exclusive Formula 1 Paddock Club™ for which MATCH Hospitality is an Official Distributor.

Managing Director of Silverstone Circuit, Stuart Pringle, said:

We are so pleased that MATCH Hospitality will be working with us as our Official Hospitality Partner. MATCH is an industry leader, with an incredible track record of delivering the very best sports hospitality products. This will take the hospitality offering at Silverstone to a standard befitting of a world-class motorsport venue.

The British former Formula 1® racing driver, 13-time Grand Prix winner and newly appointed President of the British Racing Drivers’ Club (BRDC), David Coulthard, said:

Having raced at Silverstone over many years and won two British Grands Prix at this historic circuit, it holds a special place in my heart. On behalf of myself and the BRDC, I am delighted that MATCH Hospitality will provide fans with an experience to remember, showcasing Silverstone Circuit as the premium destination to watch motorsport over the coming years.

Jaime Byrom, Executive Chairman of MATCH Hospitality, added:

MATCH Hospitality is excited to further develop our motorsport portfolio and we are very proud to be Silverstone Circuit’s Official Hospitality Partner. We have some very ambitious plans – which will be announced over the coming months – to take the guest experience at Silverstone, ‘the home of British motorsport’, to the next level.

Image, courtesy: Silverstone

Sports Venue Business (SVB) organises and delivers ALSD International – Europe’s one and only event for the Premium Seat and Hospitality sector – in conjunction with the 30-year-old Association of Luxury Suite Directors (ALSD). Check back soon for a post-event review and details on the 2020 event…

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