Satisfi Labs expands ticketing assistant to pro sports teams across North America

AI-powered platform Satisfi Labs has expanded its ticketing assistant product across multiple professional sports teams across North America.


The New York-headquartered technology company will now provide clients within Major League Baseball (MLB), Major League Soccer (MLS) and the National Basketball Association (NBA) with a more comprehensive understanding of fans to provide ticketing options based on price, type and location.


Satisfi Labs’ AI-powered virtual assistant allows venues and teams to enable and expand ticket selling capability by letting customers search and purchase tickets directly within chat, increasing ticket discoverability.


The major league teams that have launched and are planning on launching the ticketing assistant this season include the Atlanta Braves, Vancouver Whitecaps FC, Orlando Magic, San Antonio Spurs, Houston Astros and the Washington Nationals.



Don White, Chief Executive & Co-Founder of Satisfi Labs, said:

We’re glad to be able to expand our Ticketing Assistant product into so many sports venues across the country. By managing ticketing with a conversational interface, the guest experience is now streamlined and venues are able to promote ticketing inventory on the platform.


The platform expansion integrates with multiple ticketing services, including Ticketmaster, Telecharge, and AXS. Before the recent expansion, the ticketing function of the virtual assistant was previously only available for Satisfi’s Broadway clients.


Teams can now enable ticket sales directly on their owned channels, providing them with visibility into the purchasing funnel. This provides venues and teams customer insights previously unknown to them.


The Satisfi Labs ticketing assistant is available for Webchat, App, Facebook Messenger and SMS.


Greg Mize, Senior Director – Marketing & Innovation at the Atlanta Braves, said:

We’re thrilled to be able to provide our fans with a seamless way to secure tickets to our games. The Ticketing Assistant allows us to serve our fans where they are, and make the overall experience of purchasing tickets more enjoyable. This innovative, ticket purchasing technology is an evolution to how fans will purchase tickets moving forward.



Satisfi Labs’ Matt Rothman, who spearheads European sales and marketing for the company, and is responsible for helping grow the company’s partnerships globally, introducing new markets to the platform, will be speaking at this month’s ALSD International conference – Europe’s one and only event dedicated to the Premium Seating and Hospitality sector – taking place at Croke Park Stadium October 28-29. Matt’s focus is on expanding conversational commerce offerings to the European market will allow places to directly sell tickets and merchandise, and enable food & beverage orders, through a chat flow on websites, apps, SMS and voice assistance.


About Satisfi Labs

Satisfi Labs is a Knowledge Management Platform that creates AI-powered virtual assistants used by more than 140 sports teams, leagues and venues.


Satisfi Labs is the leader in making venues, stadiums and teams AI-ready, elevating how the industry approaches customer engagement related to the in-game/event experience. Last year, Satisfi’s platform had over nine million ‘conversations’ with fans.


Venue clients include Boston’s TD Garden, Atlanta’s Mercedes-Benz Arena and Levi’s Stadium in San Francisco.


Partners include integrations with Ticketmaster, AXS (AEG), and Telecharge, and in-stadium concessions with Sodexo. Plus, sports teams such as the Los Angeles Football Club (LAFC), New York Yankees and Dallas Mavericks.



Matt Rothman, Director of Business Development at Satisfi Labs, is one of some 50+ speakers that will be imparting key learnings and insights at ALSD International – Europe’s one and only event dedicated to the Premium Seat & Hospitality sector – being held at the iconic 82,300-seat home of the Gaelic Athletic Association, Croke Park Stadium in Dublin, Ireland, this October 28-29. 



The stellar speaker lineup from across Europe and North America will be providing insights on how to increase revenues through new builds, renovations and service expansions, as well as via the latest F&B and technology offerings, to the 250+ high-level representatives from clubs & teams, stadia & arenas, sports & entertainment venues, sports architecture, fit-out & design firms, producers & suppliers, to be in attendance.


#ALSDInternational – Europe’s leading event dedicated to the Premium Seat & Hospitality sector




#sportsvenuebusiness – the world’s leading platform for sector news views & developments



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