PMY Group and Sydney Showgrounds announce major tech investment and management partnership

Global technology advisory, investment and delivery company PMY Group (PMY) has announced its first major technology investment and management partnership with the Royal Agricultural Society of NSW (RAS).


The ten-year partnership will see PMY design, fund and operate a multimillion-dollar technology solution for Sydney Showground Stadium and its adjacent show halls, plenary and conferencing facilities.


This world-class solution includes the following technologies:


  • Local area network
  • High Density WiFi
  • Digital screen solution
  • LED parapet signage (level 2)
  • Fan activation zones
  • Captive portal and data analytics platform


The investment model has been developed in collaboration with key stadium tenants, GWS GIANTS and Sydney Thunder, with all parties sharing an innovative vision to maximise fan experience and engagement across the precinct.


PMY Group’s Managing Director, Paul Yeomans, said he is excited for what this partnership will bring:

Our investment and management partnership represent a significant milestone for our business, and we couldn’t be more pleased to partner with our long-term client RAS to enhance the technology infrastructure across the precinct.


The technology partnership will see a continuing program of works over the term to position Sydney Showground Stadium at the very forefront of customer and operational experience.




RAS’ Chief Operating Officer, Darryl Jeffrey, said:

We are constantly focused on providing a world class experience at the Sydney Showground and are ecstatic to partner with PMY to further the digital and technology infrastructure and amenity at the site.


The project features active collaboration with both the GWS GIANTS and Sydney Thunder who are excited to further enhance their match day experience through use of the new technologies.


GWS GIANTS Head of Commercial, Sam Attrill, said:

Through the use of smart technologies, digital media and enhanced partner integration the new stadium solution will deliver an impactful and memorable match day experience for the GIANTS’ corporate, fan and member audiences. The GIANTS have welcomed the opportunity to work with global leaders in this space and look forward to bringing the platforms to life across the remainder of the 2019 AFL Season and beyond.


While Cricket NSW, General Manager of Commercial, Ben Hirschfeld, said was excited about the summer ahead:

The Sydney Showground Stadium is already one of the best places to watch T20 cricket. The new technology will take the fan experience to a new level, and the Sydney Thunder are excited to be part of it.



About RAS

The Royal Agricultural Society of NSW (RAS) is a not-for-profit organisation that encourages the sustainable development and celebrates Australia’s achievements in agriculture. In its role as an exponent for excellence in agriculture, RAS delivers major events, including Australia’s largest annual event, The Sydney Royal Easter Show and is host to sporting clubs including the GWS GIANTS (AFL) and Sydney Thunder (BBL).


For further information, visit:


Images, courtesy: RAS / PMY


ALSD International – Europe’s one and only event dedicated to the Premium/VIP/Club Seat & Hospitality sector – is coming to Croke Park Stadium in Dublin, Ireland, this October, 28-29. Some 50+ speakers, together with 40+ exhibitors/partners/sponsors from across Europe and North America, will be providing insights on how to increase revenues through new builds, renovations and service expansions, as well as via the latest developments in F&B and technology offerings, to the 150+ attendees confirmed to date.



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