Watford FC transform Matchday Experience with new Superwide LED Screens

Watford Football Club has transformed their Vicarage Road stadium in readiness for the 2019/20 Premier League Season, following the installation of two new giant superwide LED screens.


The 80sqm screens, positioned at either end of the stadium, tower above the pitch to provide fans with a crystal clear view of the action. As well as helping fans to get a better perspective of the match, the 10mm high resolution displays will screen replays, match stats, pre-match build up and, crucially for the 2019/20 season, VAR decisions.


Its superwide format means the screens can simultaneously deliver live video, score information, sponsor branding and match stats, creating a multifunctional display that enhances the match experience for fans and creates a powerful platform for brands.


Watford FC partnered with leading British stadium technology specialists, ADI, to install the new displays at their Vicarage Road home ground.


In addition to manufacturing the high resolution LED screens, ADI undertook the entire project delivery, which involved lifting the screens over the stadium roof and into location using specialist equipment.



Commenting on the new installation, Watford Football Club’s Chairman and Chief Executive, Scott Duxbury, said:

ADI’s new giant screens are a great way to help kick off our new Premier League season. We continue to make a number of improvements to the stadium infrastructure here at Vicarage Road, and this innovative solution – given our ambitious stadium development plans – meant that we can continue to deliver a great visual experience to our supporters.


Having worked with ADI for a number of years, we were confident in their ability to deliver the right solution and we’re delighted with the result.


ADI’s CEO, Geraint Williams, added:

This has been a major construction and engineering project involving road closures and consideration for local residents. Lifting a 10 ton screen, the length of two double decker buses, over houses and the stadium roof is not without its challenges. However, in overcoming those challenges, and achieving what most would consider to be impossible, this has been one of the most rewarding projects we’ve delivered in recent years.


Credit must be given to the club for trusting in our vision for the project, and we’re looking forward to seeing the screens in action for years to come.


Images, courtesy: ADI


ALSD International – Europe’s one and only event dedicated to the Premium/VIP/Club Seat & Hospitality sector – is coming to Croke Park Stadium this October, where experts from across Europe and North America will be providing insights on how to increase revenues through new builds, renovations and service expansions, as well as via the latest F&B and technology offerings.



#ALSDInternational – Europe’s leading event dedicated to the Premium Seat & Hospitality sector




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