GL events UK to support Lancashire Cricket in high-profile summer schedule

GL events UK has extended its long-standing partnership with Lancashire Cricket, with a support programme that has increased spectator capacity at the Club’s home, Emirates Old Trafford, for a summer of high-profile international cricket.

For six years, GL events’ dedicated seating team has worked extensively with Lancashire Cricket, enabling the Club to expand and contract the size and capacity of its venue in keeping with the different cricket and special events it attracts throughout the year.

This summer has already seen the arrival of the hugely successful ICC Cricket World Cup as well as the 4^th Specsavers Ashes Test – two of the biggest events in world sport.

With Emirates Old Trafford playing a major part in both events, the partnership with GL events has, for this season, seen the stadium install the biggest single temporary grandstand in the ground’s history, at a height of 21m, which consists of 8,556 seats across 71 rows, and 12 sets of internal staircases.

This marks the second consecutive year that the Club has installed this particular grandstand design, which, as with all GL events seating products, also utilises the company’s premium seating design, with higher sightlines, noise-reducing frames and more comfortable seats for spectators.

Scott Jameson, GL events UK Group Managing Director, said:

We love working with Lancashire Cricket, and this is a really special summer of cricket, where the ground will be one of the leading venues for arguably the sport’s two largest events. The Club works incredibly hard to ensure the very best spectator experience, and their investment in this stand and the quality of seating being offered really demonstrates this.

Watch GL events’ video documentary of the partnership by clicking on the image below…

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ALSD International – Europe’s one and only event dedicated to the Premium Seat & Hospitality sector – is coming to Croke Park Stadium this October, where speakers from across Europe and North America will be providing insights on how to increase revenues through new builds, renovations and service expansions, as well as via the latest F&B and technology offerings.

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