Keith Prowse launch hospitality White Paper

Keith Prowse launched its research on the changing face of the hospitality sector during the IMEX 2019 event in Frankfurt last week  


Earlier this year, Keith Prowsethe UK’s leading supplier of experiences – conducted an industry-wide survey, which asked buyers, sponsors and attendees of hospitality to share their experiences, including what they wanted to see more of and how they planned on using hospitality over the next year…and the results are now in!


Sam Coates, Head of Marketing at Keith Prowse, shared the analysis and findings from the quantitative research, which had responses from more than 400 organisations, during IMEX 2019.


Titled ‘People Buy Experiences’, the white paper gives thought leadership on the changing face of hospitality. It also looks at the demands, trends and best practices for guest engagement and retention that lead to the creation of world-class experiences.   


The study was carried out in early spring 2019 and shows a marked reliance on hospitality being used to engender trust between organisations and their stakeholders. The paper points to hospitality being used to nurture and re-ignite relationships by creating opportunities to interact in person; taking the online offline and creating personable, meaningful and lasting interactions.


The white paper also makes reference to a new generation of guests and how their social media shares help build their personal brand equity.  


Sam Coates, Head of Marketing at Keith Prowse, said:

We are excited to share this research and the learnings it brings. The paper takes an outward look at the business of hospitality to understand what tomorrow’s guests want and what influences them to attend. The business of hospitality has always been about building networks and, increasingly so, it’s about nurturing trust between hosts and their guests.



From shifting group sizes and the year’s hottest summer events, to the rise of digital interaction and greater millennial investment, find out what the future of hospitality holds and how you can stay ahead of the curve when hosting or sponsoring your next hospitality experience.


In this report, you can expect…


  • Exclusive insights into the state of the hospitality and experience market
  • Information on the latest trends shaping the sector
  • Best practice for booking or sponsoring hospitality experiences
  • The effect social media has on attendees


For a full copy of the report visit and register to download/receive your copy.    


ALSD International is Europe’s one and only event dedicated to the Premium Seat & Hospitality sector. The 2019 edition of this industry-leading event is being held at Croke Park Stadium in Dublin, Ireland, this October, 28-29, and will feature a stellar speaker lineup, with top executives from across Europe and North America sharing invaluable insights. To find out more, click on the banner below…





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