VIDEO: Interview with Johan Cruijff ArenA’s Jeroen van Iersel

In this latest video interview, filmed on site at Johan Cruijff ArenA during the World Stadium Congress, Marketing Manager, Jeroen van Iersel, discusses the Change the Game Challenge, created in collaboration with AFC Ajax, the KNVB and ID&T.


The Johan Cruijff ArenA mounted the Change the Game Challenge to develop new, innovative services, with companies from all over the world having submitted a variety of products and services designed to enhance the visitor’s experience.


Out of more than 180 international submissions, 35 appealing innovations were selected for a speed-dating event, with 25 having since received Letters of Intent.


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