Bayer 04 Leverkusen and Lagardère Sports extend partnership

Bayer 04 Leverkusen and Lagardère Sports signed an agreement to continue their partnership. The Bundesliga team reached an agreement with the global sports rights agency to continue its long-standing cooperation.

Fernando Carro, Chairman of the Bayer 04 Board of Management, said:

Both the team of Lagardère Sports and the presented concept convinced us that the agency is capable to deliver to our needs. We are confident that, with Lagardère Sports as our partner, we will be able to progress economically and further expand our marketing and sponsoring activities, especially in the area of internationalisation of the Bayer 04 brand.

Hendrik Schiphorst, Executive Vice President Lagardère Sports Germany, said:

We are pleased that we will continue our long-standing cooperation. Bayer 04 Leverkusen is one of the top premier clubs in Europe and one of the flagships in our portfolio. We have ambitious plans for the coming years and we will for sure uplift our partnership to the next level.

 

Lagardère Sports will continue to support the club in all marketing matters activities such as acquisition and the marketing of the hospitality areas in the BayArena. One of the focal points of the cooperation is raising the international profile of the club.

 

Bayer 04 Leverkusen and Lagardère Sports have been working together successfully since July 2007.

Image, courtesy: Bayer 04 Leverkusen/Lagardère Sports

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