GL events launch new Premium Seating design

GL events has launched a new Premium Seating product with a sleek new design for use at major sporting events.


The new product builds on the already exceptional comfort and design developed by GL events, but now includes stylish roofing and an overhang that protects spectators from the elements, be they rain or shine. 


It was deployed for the first time this summer, during the Glasgow 2018 European Championships, and received outstanding spectator feedback. The new design also underlines the increasing consumer trend within sporting events, with consumers looking for more premium quality and comfort.


Scott Jameson, GL events UK Group Managing Director, said:

We’ve had a really great year within our seating division, the appetite for our premium products has continued to grow and the feedback has been exceptional. The new roof design just increases this luxury with a covering that is as adept at keeping the rain out, as the sun off. It’s another sign that both event organisers and their spectators want the very best spectator experience, and this product serves that demand.


GL events was the official overlay supporter and also sponsor to the European Championships 2018 in Glasgow, as part of a joint venture with Glasgow-based Field & Lawn. The new roof design was used in the rowing competitions at Strathclyde Country Park in August.  


Image: GL events’ new seating design was used for the first time at the European Championships 2018 in Glasgow



Europe’s first Premium Seat event, ALSD International, is coming to London next month, October 10-12. The comprehensive conference agenda includes sessions such as “Leveraging Technology for Enhanced Premium Amenities & Hospitality – Presented by LiveStyled”, “Trends & Advancements – Premium Seating in Today’s Venues”, and an “Innovative Tech Panel: Emerging Mediums for New Business Opportunities – Presented by AVIXA”, during which the 40-plus industry expert speakers will share their insights and tips for success.



#ALSDInternational – Europe’s first Premium Seat event!


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