ALSD and Soccerex to partner for London and Miami conferences

The Association of Luxury Suite Directors – the preeminent force in the premium seat marketplace – has announced a strategic partnership with Soccerex, which has brought together the global soccer (football) industry for over twenty years, connecting the game’s key stakeholders from over 40 countries.


Speaking about this latest alliance, Bill Dorsey, Chairman & Founder of the 29-year-old Association of Luxury Suite Directors (ALSD), which boasts some 1,300+ members, explained:

The ALSD is doing its first international conference in London, where Soccerex is located, this October 10-12. Soccerex is doing a major conference in Miami this November 15-16. We are complementary to each other, and do not compete. So, we simply decided to partner to market, promote, provide materials and support the conference at Soccerex in November; they in turn will assist the ALSD in reaching its global audience in much the same way.


The collaboration makes further sense because of the 2026 FIFA World Cup™, which will be co-hosted by Canada, Mexico and the United States, and the enormous growth of MLS and USL soccer leagues in the U.S. Plus the fact, Soccerex partners with global leaders in the soccer marketplace, such as Concacaf, LaLiga and MLS, and will be running Soccerex USA this November, 15-16.


Dorsey commented:

The sports world is getting smaller. We are seeing major leagues in the United States encroaching upon the rest of the globe. At the same time, soccer is now firmly established in the United States.


Speaking about the industry in general, Dorsey explained:

The growth of premium seating is phenomenal. In 1990, only 3% of the seats were considered premium. Today, 20% of a major venue’s seats are considered premium, which can account for nearly 40% of the ticketing revenue.


It’s our assertion that premium seating or rather a premium experience will grow exponentially around the globe, and in all soccer venues.


Soccerex has delivered 44 events across the world over 22 years, taking in 17 cities in 13 countries, connecting over 60,000 senior attendees from clubs, leagues, federations and venue and supplier sides of the marketplace.


November’s Soccerex USA conference will cover topics such as stadia technology and design, the growth of soccer in the U.S., fan culture, digital fan engagement, social influencers and esports.


David Wright, Soccerex Marketing Director, said:

In today’s soccer industry, revenues from VIP, corporate and hospitality services are an important part of a club or federations’ commercial model. Working with ALSD, we will be able to call upon their expertise and unrivalled network in this sector to ensure a better experience for stadium professionals attending Soccerex USA in November in Miami through tailored topics and networking opportunities. In exchange, we are delighted to be supporting ALSD in our home city of London, a city with world-class stadiums that are home to some of the best [English] Premier League clubs and The FA.


As for this October’s ALSD International, attendees can expect to hear from 40+ leading experts, who will be examining premium seating and how to increase revenue with new builds, renovations, service expansions and new F&B offerings, with the stellar speaker lineup featuring high-level execs from The FA Group, Club Wembley, Real Betis Balompie, Arsenal, Ahoy Rotterdam, Johan Cruijff Arena, STAPLES Center, AEG,  Edgbaston/Warwickshire CCC, Croke Park/The GAA, The O2 London, Ashton Gate Stadium/Bristol Sport, Elevate Sports Ventures and the San Francisco 49ers.


The exhibition hall will be showcasing the very latest innovations, solutions, products and technologies, from the likes of 3D Digital Venue/Mobile Media Content, Camatic Seating, Cedar Packaging, IHS Global Alliance, IronHide Seating Solutions, Ecoprod/Urimat, Verteda, Soccerlease, The Product People, Fund Raisers Sports and Smart Buffet Ware.


Complementing the conference program will be interactive panel sessions, workshops (including a Sales Boot Camp track) and two very special networking events, featuring two behind-the-scenes tours of the capital’s leading sports venues.


ALSD International is being delivered by the ALSD in cooperation with the European Arenas Association (EAA), with Founding Partners/Sponsors AVIXA, Elevate Sports Ventures, Levy Restaurants, Soccerex and The Parker Company, alongside sponsors 1HUDDLE, Fund Raisers Sports, IHS Global, LiveStyled, Spring, and Wavework.


For registration and the conference agenda for ALSD International, go to


For registration and the conference agenda for Soccerex USA, go to

About ALSD

The Association of Luxury Suite Directors (ALSD) was established in 1990 to provide a platform for member teams and venues with timely information from across all layers of the premium seat industry in stadiums and arenas throughout North America, with a growing global reach.

The ALSD is also positioned to link buyers and sellers, including vendors, suppliers, and food and beverage concessionaires in the venue marketplace. We are committed to developing and supporting a network for suite directors and team/facility executives to share information, ideas, and values. We are passionate about assisting teams and venues in providing premium seat patrons with superior service and an overall exceptional experience. We aim to be the ultimate voice and accredited resource for individuals and organisations involved in the premium seat industry.

About Soccerex

Soccerex has been bringing together the global football industry to network in a unique commercial environment for over twenty years. From hosting industry leading networking events across the globe to our market insight campaigns, we provide a platform to connect your business with the game’s key stakeholders. We are committed to growing the beautiful game around the world and our love of football is truly at the heart of everything we do.

Sports Venue Business (SVB) is an Official Media Partner for ALSD International, for which SVB CEO, Katie McIntyre, is Executive Director.


#ALSDInternational – Europe’s first Premium Seat event!

#SportsVenueBusiness – keeping you in the know!

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