The Aspire Group and Green Bay Athletics form Ticket Sales Partnership

The University of Wisconsin-Green Bay announced last week that it will outsource all athletic ticket sales and services to The Aspire Sport Marketing Group.


The on-campus Fan Relationship Management Center (FRMC) will be responsible for new sales, service and retention for all ticketed sports, as well as philanthropic gifts to the Phoenix Fund, UW-Green Bay’s fundraising arm.


Green Bay Director of Athletics Charles Guthrie, said:

Phoenix Athletics is delighted to collaborate with Aspire. Our new partnership will help continue to enhance UWGB’s revenue generation opportunities and strengthen our game day atmosphere. Their pledge to personalized service and brand awareness is tremendous. Aspire has a deep presence in college athletics and our program will benefit from their capabilities.


A.J. Smith, Vice President of Client Partner Development for The Aspire Group, said:

We are honored to partner with Green Bay Athletics. UWGB has a long-standing tradition of championship performance, and we look forward to providing that same premier level of support and customer service for Phoenix fans.


Aspire now represents 42 collegiate and professional properties in ticket sales and service. The Phoenix is Aspire’s second partner in the Horizon League, joining Cleveland State University.


About University of Wisconsin-Green Bay Athletics

The University of Wisconsin – Green Bay Athletics Department has a noble heritage of academic and competitive success within the National Collegiate Athletic Association (NCAA). The department offers 16 intercollegiate sports programs: Men’s and Women’s Basketball, Men’s and Women’s Cross Country, Men’s and Women’s Golf, Men’s and Women’s Nordic Ski, Men’s and Women’s Swimming & Diving, Men’s and Women’s Soccer, Softball, Men’s and Women’s Tennis and Women’s Volleyball. The department embraces the Horizon League principles of sportsmanship and ethical conduct and is committed to equitable opportunity for all, regardless of gender or ethnicity.

About The Aspire Group

The Aspire Group is a global sports and entertainment marketing firm specialising in driving revenues, attendance and fan engagement through industry-leading ticket marketing, sales and customer service. Aspire created the outsourced ticketing niche, revolutionising intercollegiate athletics with the first Fan Relationship Management Center (FRMC) at Georgia Tech in 2009. Over 200 collegiate and professional properties have trusted Aspire to drive revenue, attendance and enterprise value growth through the combination of strategic consulting and research services, data insights and fan relationship management. For more information, visit


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