The District Detroit App to add to first-class customer experience at Little Caesars Arena

Olympia Entertainment, Olympia Development of Michigan and Venuetize announced this week The District Detroit App, presented by XFINITY, which is now available in the App Store and Google Play Store. The app is the next phase of the organisations’ commitment to providing a first-class guest experience at Little Caesars Arena and throughout The District Detroit.


Before leaving home, fans can use the app to find events in The District Detroit, purchase tickets and parking, and even find the best route to parking lots and venues. When linked to a guest’s Ticketmaster account, The District Detroit App also becomes the most convenient mode of entry into Little Caesars Arena, which officially opened its doors to the public today (September 12), marking a new era of sports and entertainment in the city.


The app also enhances the experience of visitors at Little Caesars Arena through Express Ordering for food and beverages, which allows Detroit Red Wings, Detroit Pistons and events fans to order and pay for concessions from their seats. In addition, the app will enable users to manage their tickets more easily through ticket forwarding and ticket reselling.



The District Detroit App not only supports guests attending Red Wings and Pistons games and events at Little Caesars Arena, but it is also linked to the rest of The District Detroit. Fans can buy tickets and parking to shows at the historic Fox Theatre, Fillmore Detroit and several other venues. Innovative 3D maps will help orient guests within the venues and deliver turn-by-turn navigation to any destination.


The District Detroit App will also be the place for special partner experiences including My Meijer Locker Room, which tracks the games fans attend, and the Budweiser Designated Driver Program, which rewards fans that pledge to stay sober during events.


Upcoming features will include a virtual assistant that will answer guests’ questions and provide direct links to the relevant content within the app, as well as a quick incident alert system providing season ticket holders easy access to their account representative.


Olympia Entertainment has partnered with Venuetize, a mobile-first platform that specialises in deep third-party integrations and location detection services, to deliver the app.


Tom Wilson, President and CEO of Olympia Entertainment, said:

We have launched a “one-stop shop” mobile app that integrates multiple event and location-related activities to enhance the guest experience across The District Detroit. Our selection of Venuetize is the result of our extensive research to find the right technology partner to help us deliver a world-class user experience.


Karri Zaremba, co-founder and COO of Venuetize, added:

We are honoured to have been selected by Olympia Entertainment for such an ambitious project and to power their next-generation mobile strategy. Entertainment districts and mixed-use development projects will eventually form the nucleus of ‘smart cities,’ which is exactly what Venuetize’s platform has been designed and architected to serve.





About Little Caesars Arena:

Home to the Detroit Red Wings, Detroit Pistons and other sports and entertainment events, concerts, family shows and community functions, the new Little Caesars Arena – which officially opened today, September 12, 2017 – features a dramatic arena bowl, proximity to the action and great sight lines.


Rich with the tradition of the Original Six™ Detroit Red Wings, the Detroit Pistons and Detroit’s incredible musical heritage, Little Caesars Arena also features state-of-the-art technology and fan amenities, and is the crown jewel of the 50-block revitalisation project known as The District Detroit.


Today’s official opening marks the first of many exciting games, concerts and events planned throughout the remainder of 2017 and beyond. The first concerts will be followed by the first Detroit Red Wings preseason game on September 23 and the first Detroit Pistons preseason game in October. Stars like Janet Jackson, Jay-Z, Imagine Dragons, Katy Perry and many others are also booked to perform in the months ahead.


Little Caesars Arena is located in The District Detroit – a US$1.2bn live, work and play development fuelling the city’s redevelopment — one of the largest sports and entertainment developments in the country.


All around Little Caesars Arena, new mixed-use office, retail and residential buildings adjacent to the arena on Woodward Avenue and Henry Street set the stage for an incredible new community-focused destination that puts fans and neighbours at the centre of the action.


The 20,000-seat arena bowl with state-of-the-art visual technology, lighting and sound immerses fans in a new sensational atmosphere unlike any other in the country and create an intimidating environment for opposing teams. Elements such as the outdoor Chevrolet Plaza where fans can watch the action happening inside on a massive video wall; the Via concourse, a covered pedestrian walkway, with new shops and restaurants and inside the Via, the jewel skin projection screen welcomes fans to the arena in a new and unique way.


So far, more than 2,000 people have been hired to work at Little Caesars Arena in a variety of permanent positions. Of those, more than 60 percent are Detroit residents. The District Detroit has also awarded more than US$475m, totalling 61 percent, in contracts to Detroit-based companies. Michigan-based companies, including those in Detroit, have received 94 percent of the nearly US$700m in contracts. The District Detroit will ultimately account for an economic impact of more than US$2bn by 2020 and create thousands of jobs.


About The District Detroit:

The District Detroit is one of the largest sports and entertainment developments in the U.S.A. Located in the heart of Detroit, this 50-block, mixed-use development led by the Ilitch organisation unites eight world-class theatres, five neighbourhoods and three professional sports venues in one vibrant, walkable destination for people who want to live, work and play in an exciting urban environment. Home to the Detroit Tigers, Detroit Red Wings, Detroit Pistons and Detroit Lions — The District Detroit represents the greatest density of professional sports teams in one downtown core in the country.


About Venuetize:

Venuetize is a mobile technology company that allows shopping, dining, entertainment and sports venues to deliver an innovative and personalized consumer experience. The company’s mobile platform, delivered via a Mobile Software as a Service (MSaaS) model, integrates with existing venue infrastructure to deliver mobile wallets, contextual advertising and information, and other applications that improve and innovate the fan experience. The platform empowers businesses to acquire, retain and monetise users by creating a comprehensive approach to fan engagement. Founded in 2014, Venuetize works with leading sports teams, arenas, municipalities and destinations throughout North America.



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