ESSMA Fan Entertainment Workshop to take place at Juventus FC’s Allianz Stadium

The European Stadium & Safety Management Association (ESSMA) will assemble for a Fan Entertainment Workshop this October, 3-4, at Juventus FC’s Allianz Stadium, where members will be afforded an unrivalled opportunity to network and learn from industry peers.


The overall theme of this two-day workshop is ‘Different ways to improve fan attendance in stadiums’. With topics like fan segmentation, fan relationship management and loyalty programs, participants will get valuable and practical insights.


Last year’s keynote speaker, Francesco Gianello, Stadium Director, Juventus FC and his team will welcome ESSMA members to Turin. Other high calibre industry expert speakers from Manchester City FC, European Professional Football Leagues (EPFL), FC Grenoble Rugby and Allianz Park (Saracens) are also confirmed.


In terms of partcipation, those already confirmed to attend include representatives from LNR, Baku Olympic Stadium and Stade Rochelais.


This event is open to ESSMA members only (stadiums, clubs, teams, leagues, federations, stadium partners and strategic partners), so don’t miss out and make sure to book your place at this unmissable workshop, which will give you the chance to take away key takeaways and network with your peers.





WhatESSMA Fan Entertainment Workshop
Where: Allianz Stadium (Juventus FC)
Date: 3-4 October 2017
Goal: Organise discussions on the future of fan entertainment, share best practices and valuable content, take home key takeaways on how to improve fan attendance
Topics: Match day fan zones, fan relationship management, match day content and activation, fan segmentation, loyalty programs
Speakers: Juventus FC, Manchester City FC, EPFL, Allianz Park (Saracens), FC Grenoble Rugby
Participants: Representatives of ESSMA member Leagues, Federations, Clubs and Stadiums, ESSMA Stadium Partners and ESSMA Strategic Partners



Allianz Stadium

The venue for ESSMA’s Fan Entertainment Workshop will be Juventus FC’s Allianz Stadium, which replaced the old Stadio Delle Alpi. Opened in 2011, the stadium has a capacity of 41,507. Taking two years to build, its trademark features are the close proximity of the stands in relation to the pitch, and two pairs of concrete masts forming triangular shapes at opposite ends outside the stadium.


The first official competitive match on this new ground was Juventus versus Parma, played on 11 September 2011, which Juventus won 4-1. In 2014, the stadium hosted the UEFA Europa League Final.



Register online TODAY for the ESSMA Fan Entertainment Workshop at:


Speaking about previous editions of the ESSMA Fan Entertainment Workshop, Anthony Emmerson – Supporter Growth & Services Manager, Stoke City FC, said:

The ESSMA workshop is fantastic, it genuinely is. I came all the way from England to be here. I must say that whilst these workshops are ongoing I wholeheartedly would say to anyone that is thinking about coming, please do and share ideas. There are very good people in the room and this is how you grow your football business.

Jamilia Mehdiyeva – Head of Marketing Communications, Baku Olympic Stadium,

I’m happy we attended ESSMA’s Fan Entertainment Workshop in Valencia last year, because it was very interesting for us to get notes of our colleagues, from other stadiums and organisations.




ESSMA is built around 3 pillars: events, business intelligence, and strategic support. The Association offers an inspirational range of events for members to connect, learn and evolve with other like-minded professionals. Carefully designed workshops and tours along with our flagship Annual Summit stimulate knowledge sharing while adding value.


ESSMA carefully collects a wide range of data from its vast stadium network, providing members with up-to-date, easy to understand data, analysing actual stadium development projects. ESSMA conducts valuable case studies to share best practice guidelines and insights from its experienced membership-base. Thanks to our Stadium In Construction database, we can offer an extensive overview of the industry, along with in-depth analysis of specific projects.


ESSMA aims to offer the right strategic support for every member. Whether it’s providing professional film solutions for events or helping with a bespoke communication strategy, ESSMA is there to help.


To get a quick, relevant and detailed response from industry experts to stadium related queries, ESSMA developed the Ask ESSMA service. A practical and educational program, ESSMA’s Join the ‘X’ Manager gives stadium professionals the unique opportunity to experience match-day preparations with other stadium management professionals to help increase their management knowledge and practical experience.


Further information on ESSMA can be found in their SVB Directory listing, which can be found online at:



Sports Venue Business (SVB) is proud to be an Official Media Partner for ESSMA and its members, with SVB’s CEO, Katie McIntyre to be in attendance at the ESSMA Fan Entertainment Workshop.


#SportsVenueBusiness – keeping you in the know!

Share This Article

This website uses cookies and asks your personal data to enhance your browsing experience.