Zeetta Networks announces Innovate UK contract with Ashton Gate Stadium

Zeetta Networks announced today that it has been awarded a ground-breaking GBP£1.8m Innovate UK contract to deliver a large-scale demonstration of the capability and commercial potential of its innovative NetOS® technology to manage a complex network infrastructure in a flexible, dynamic and cost-effective manner.


The University of Bristol spin-out will be working with Ashton Gate Stadium – home to Bristol Sport’s Bristol City FC and Bristol Rugby – to deploy NetOS® throughout the venue, as a ‘first-of-a-kind’ deployment of an open networking technology managing the communications network of a modern stadium.


Stadia across the globe are facing significant network challenges as the demand for data use, speedy connectivity and overall enhanced digital experiences, from match day fans, corporate users and retail customers continue to increase and rapidly too. Zeetta Networks’ NetOS® technology simplifies this complex environment without the need for sizeable upfront capital expenditure for additional hardware.


Previous trials have demonstrated its positive impact in the operations and asset management in the stadium and delivering increased revenues and reduced upfront costs, while improving the overall end-user experience. The project has broader implications beyond stadia as NetOS® can be applied to shopping centres/malls, hospitals, airports and other venues operating networks of similar complexity.


The deployment of NetOS® will provide the infrastructure to connect tens of thousands of devices, including: mobile phones; cash tills; turnstiles; display screens; HVAC; sensors and building management systems.


This first-to-market technology is designed to reduce the costs of both in terms of network set-up and ongoing stadium operations. It will further deliver a programmable platform to enable new revenue enhancing services both for sporting and corporate events. This will be achieved by delivering a range of applications and services, which will allow the network administrators and business stakeholders to monitor and dynamically reconfigure network resources in real-time and extract data analytics from the network that contributes to the stadium’s digital strategy.


Commenting on the new project, Vassilis Seferidis, CEO of Zeetta Networks, said:

We are delighted to have been chosen to deliver this large contract in partnership with our existing customer at Ashton Gate.


Stadia and other large venues across the UK and beyond are challenged by their consumer need for more data and faster response times, particularly as they scale-up their activities into new business areas.


This first-of-a-kind deployment forms a key part of our business plan by demonstrating our technological capabilities and the resulting commercial benefits for our customers.


Ashton Gate Stadium is a multi-sport stadium with a significant additional role as one of the South West’s premier conference and events venues. The project focuses on the impact of business applications created on top of the NetOS® platform to support the venue’s business plan and fan engagement targets. The applications will be constructed by Zeetta alongside a number of leading third-party providers to demonstrate the benefits of NetOS® as an open programmable networking platform.


Ashton Gate Chairman, Martin Griffiths, said:

We’ve been working with Zeetta Networks for the last 12 months and it is exciting to see the potential uses of this system unfold.


Sports stadia across the globe struggle with connectivity and real-time evaluation of data. I believe we are just scratching the surface of what this NetOS platform can deliver and look forward to seeing its implementation over the coming year.


Using Ashton Gate Stadium as a live test lab, I’m confident that we will be able to drive greater fan engagement, along with significant returns to our businesses.


The results of the project will be especially useful to businesses that operate diverse infrastructure networks of interconnecting sub-systems and connected devices. Additionally, there is growing demand for applications that can exploit these network management capabilities to deliver new value-added services to operators and end-users.


A general view of Ashton Gate Stadium, home of Bristol City and Bristol Rugby, during the Bristol Balloon Fiesta – Rogan Thomson/JMP – 13/08/2016 – SPORT – Ashton Gate Stadium – Bristol, England
General view as Tomasz Kuszczak of Birmingham City kicks the ball – Rogan Thomson/JMP – 07/05/2017 – Ashton Gate Stadium – Bristol, England – Bristol City v Birmingham City – Sky Bet Championship



Main image (top) of Ashton Gate Stadium, courtesy: McLaughlin & Harvey

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