- January 12, 2017
- Posted by: SportsV
- Categories: Case Studies, Event News, Features, Home News, Industry News, News
The Circuit of Wales and The EXTREME Sports Company, a pioneer of action sports around the world since 1999, have announced plans to develop a world-leading sports, leisure and entertainment destination at The Circuit of Wales; the GBP£425m, 336 hectare, multi-purpose infrastructure project located in South Wales, north of Ebbw Vale in Blaenau Gwent.
EXTREME’s unique world-class offering, which includes a collection of indoor and outdoor action and adventure sports, leisure facilities, a variety of food and beverage offerings, alongside retail outlets and themed accommodation, will breathe life, regenerate and create new jobs in the local area.
This combined offer is the largest privately-funded infrastructure project in Wales and is the most significant capital investment program in automotive, motorsport and extreme sport infrastructure in the UK within the last 50 years. Through unrivalled access to leisure and outdoor activities, state-of-the-art innovation zones and a world-class motorsport facility, it is estimated to attract 750,000 visitors a year and inject an estimated GBP£50m into the Welsh economy per annum. It will tap into the GBP£4bn (US$4.91bn; €4.69bn) UK entertainment and leisure sector, delivering significant revenues and attracting visitors from beyond the traditional motorsport world.
The EXTREME brand reach will be harnessed to broaden The Circuit of Wales’ visitor base via The Extreme Sports Channel (launched into 68 countries around the world), its content rich social media channels, more than 100 global sports ambassadors and its presence at more than 80 events annually. These create a monthly reach in excess of 100 million people globally.
Proposed facilities include Mountain Bike Trails, BMX Park, Indoor Ski, Trampolining, Skatepark, Virtual Reality Zone, Surf Park, Live Music Stages and much more, accompanied by two new hotels and a campsite.
Sitting alongside a world-class motorsport circuit and technology park, the long-term strategic partnership between The Circuit of Wales and EXTREME will contribute to the economic diversification of the region and support the South Wales Valleys Region Task Force target of creating 10,000 jobs. This will enhance the Heads of the Valleys region as a destination for action sports and more broadly support Wales’ tourism and leisure industry.
Reinforced via world leading extreme sports and music events and festivals plus the British MotoGP (the UK’s second most popular motorsport event behind Formula One) it will become synonymous with high-quality events and entertainment worldwide.
Alistair Gosling, Chairman and Chief Executive of EXTREME, said:
With the growth and interest we are seeing in our sector, it is fantastic to announce this world leading EXTREME Destination, combining a never before seen collection of sports, entertainment and leisure experiences.
Martin Whitaker, CEO of The Circuit of Wales, said:
Our partnership with EXTREME underlines the unique range of activities, facilities and services the Circuit’s enterprise cluster will offer Wales and the UK. The Circuit aims to provide much more than a racing facility; it will be a 365-day leisure and business destination. The support we have received to date from the racing, automotive and investment communities emphasises the Circuit’s long-term role in boosting tourism, creating jobs and diversifying the local economy.
About The Circuit of Wales
Having already secured the promotional rights to the British Motorcycle Grand Prix (MotoGP) until 2024, the first phase of The Circuit of Wales will open in 2019 with the completion of a bespoke 3.5-mile motorsport track designed by Populous (responsible for spectator experiences worldwide including, the London and Sydney Olympic stadiums, Barcelona’s Camp Nou, London’s Emirates and White Hart Lane stadiums, the Dubai Autodrome, Wimbledon and many others) and associated facilities (hotels, paddock, spectator, visitor, arts & culture, festival & exhibition and retail facilities).
Estimated to attract 750,000 visitors to Wales through unrivalled access to leisure and outdoor activities, state-of-the-art innovation zones and a world-class motorsport facility, the development will inject an estimated GBP£50m to the Welsh economy per annum.
During construction, 1,600 employment opportunities and thousands of additional associated long-term jobs will be created through business relocation, the spread of supplier networks, an increase in leisure provisions and associated motorsport related opportunities.
FCC Construcción S.A. is the lead contractor on The Circuit of Wales development, supported by Roadbridge UK Ltd and Alun Griffiths (Contractors) Ltd. The shareholding of the Joint Venture (JV) is FCC (90%) and Roadbridge (10%). FCC will be responsible for the design, planning and construction of the project, with Roadbridge handling the earthworks and drainage on the site.
Kleinwort Benson is corporate advisor to The Circuit of Wales.
EXTREME is an iconic lifestyle brand that encompasses action sports, music and art. Driven by a passionate team of entrepreneurs, marketers and designers, the Company has four main divisions that offer brand marketing services and event activations, digital network and content creation, licensed product opportunities and develops large scale sports and leisure real estate projects.
With support for sports at the core, EXTREME sponsors over 100 ambassadors, delivers 80 annual events and run multiple media platforms all of which reach millions of people per month. Collectively these engage fans and create reasons for them to hang out and collaborate with the brands we represent. The company is backed by London-based private bank Kleinwort Benson.