Legends announces acquisition of International Stadia Group

Legends, the US based market-leader owned by the New York Yankees and the Dallas Cowboys, has announced the acquisition of International Stadia Group (‘ISG’), a London-based sports and entertainment company, as part of its strategy to extend the company’s global capabilities and 360 degree platform to reach new geographical markets outside the United States.


ISG will become an integral component of Legends’ full-service platform solution, leading to new growth opportunities in Europe, Africa and Middle East (EAME) regions. ISG will continue to be headquartered in London, led by Founder and CEO, Andrew Hampel, alongside COO and Head of Research, Richard Cheesman.


Legends President, Shervin Mirhashemi, said:

This marks a time of unprecedented growth and excitement for Legends. The acquisition of ISG further extends our reach into new markets abroad and solidifies our position as a global leader in fan experiences.


Founded in 2006 and based in London, ISG has established itself as the market-leader in Europe, assisting teams and venue owners to plan and deliver optimal value. Employing a research and data driven approach, the Company helps venues to create and execute strategies to drive the best spectator experience for fans and deliver optimal returns from a financial and brand perspective.


ISG Founder & CEO, Andrew Hampel, said:

We are delighted to become part of the Legends family, with whom we share the same vision and approach, and very excited at the opportunity to combine decades of experience and exceptional talent, to provide best-in-class resources and services globally.


Our clients and the spectator experience sit at the center of all we do, supplemented by a data-driven approach to our work. Between us, we have worked on a collection of the most iconic stadia in the world. While ISG was pursued by several industry leaders, we were drawn to the Legends 360 platform and culture, inspiring our management team and board to decide to be acquired by Legends.


ISG’s clients include Atletico de Madrid, FC Barcelona, Friends Arena, Twickenham, Manchester City, Galatasaray, Udinese Calcio and Tottenham Hotspur.


Legends President of Global Planning, Bill Rhoda, said:

Andrew Hampel has built a formidable force in the European market, providing invaluable expertise that range from feasibility studies, research, marketing and sales. The resources, depth of market analysis and global insights will prove to be a compelling asset for Legends’ clients around the world.


Legends has redefined the role of a turnkey “service provider” and set a new expectation within the industry. It provides an integrated solution for our partners creating a unique atmosphere for Guests that is enhanced at every major touch point throughout their journey. The Legends’ signature approach encompasses their acclaimed Global Planning, Global Sales and Hospitality divisions synchronizing a 360 degree venue and fan experience solution.


The financial terms of the deal were not disclosed.


For further information, visit: www.legends.net



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