Webinar news: Touchdown! How the Jacksonville Jaguars engage fans and increase loyalty


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The webinar will be held this Wednesday, October 12, 2016, from 1:00pm to 2:00pm, Eastern Daylight Time.



About this event

Join this webinar to hear how the Jacksonville Jaguars keep fan engagement strong year-round by leveraging customer insights and personalising content for fans.


About the presenters

Spenser Coop, Manager of Marketing Strategy, Jacksonville Jaguars
Spenser Coop, Manager of Marketing Strategy, Jacksonville Jaguars Image
Spenser is the Manager for Marketing Strategy for the Jacksonville Jaguars. Spenser’s career in sports – which has spanned from NASCAR to the NHL and now to the NFL – has specialised in developing, implementing and creating marketing automation systems and responsible for consumer analytics which impact sales, service and advertising strategies. Originally from Tennessee, Spenser graduated from the University of Tennessee and then received his MBA from St. Thomas University in Miami, FL.

Karen Kokiko, Senior Product Marketing Manager, Oracle Data Management Platform, Oracle Marketing Cloud


Karen Kokiko is a marketing executive with over 20 years of experience leading marketing teams and driving business strategy for businesses invested in digital and advertising success. Karen brings her knowledge of data-driven marketing, data, and data management as well as audience segmentation and development to Oracle where she focuses on paid advertising product marketing solutions across the Oracle Marketing Cloud. Prior to Oracle, Karen led competitive intelligence for product marketing for Neustar, and data-driven marketing initiatives in the publishing industry from the CMO seat. Karen resides in Leesburg, Virginia. She can be found on Twitter @karenkokiko and via email at: Karen.kokiko@oracle.com



Image of Everbank Field. Courtesy: Jaguars




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