Super Bowl LIV Champions, the Kansas City Chiefs, have announced a multi-year partnership with Tappit, the global payment and data ecosystem for sports, events, stadiums and venues. The partnership will bring safe and seamless contactless mobile payment technology to fans as they return to Arrowhead Stadium to watch the Chiefs during the 2020 season.
Tappit will provide its white-label mobile payment technology for Kansas City Chiefs fans through the team’s app, which will allow fans to make purchases using only their cell/mobile phone. Fans can link any payment method (bank or credit card, Google or Apple Pay, etc.) to the app to enjoy a frictionless experience at concession and merchandise stands throughout the stadium to purchase food, drinks and merchandise quickly and efficiently.
The technology also makes it easier than ever for teams to connect with fans, as those using the app also receive personalised vouchers, incentives and loyalty points. Most importantly, the data and insights delivered by the platform will be harnessed by the Chiefs to maximise the fan experience and ensure operations are as efficient as possible.
Tyler Epp, KC Chiefs’ EVP of Business Operations, said:
As we prepare to bring football back to Chiefs Kingdom, we are committed to the health and safety of our players, staff and fans. Tappit has an outstanding track record of working in the live event and hospitality industry around the world, including sports teams, international events and festivals. With cashless payments powered by Tappit, we’re one step closer to having fans back in Arrowhead Stadium safely, while minimising person-to-person contact.
The solutions provided by Tappit minimise the amount of contact between fans and staff as the industry aims to reopen to the public, allowing for a much cleaner experience that limits the possibility of passing bacteria between one another. The cashless solution also reduces the risk of fraud and theft, as all payment information is kept securely within the team’s app and fans do not have the added worry of carrying additional cards or cash.
Tappit’s CEO, Jason Thomas, said:
At Tappit, we’re fans first, and we’ve already seen how the current climate has dramatically changed sports and entertainment industries. As we look ahead to what sports and large-scale events will be like in the near future, we’re already seeing a huge appetite for safer, cashless payments. But not only is Tappit providing that clean and seamless payment experience, we are also equipping teams like the Chiefs with customer insights and data other payment methods can’t provide. This makes it possible for them to really understand their fans and improve the experience when we finally return to sports.
Tappit will begin integrating its technology into the Chiefs Mobile app immediately, while updates to point-of-sale locations throughout Arrowhead Stadium will be completed in the coming weeks.
About the Kansas City Chiefs
Founded as the Dallas Texans in 1960 as a charter member of the American Football League (AFL) by sports pioneer Lamar Hunt, the franchise moved to Kansas City in 1963 and became known as the Kansas City Chiefs. The team currently competes in the West Division of the American Football Conference (AFC) in the National Football League (NFL) and has won two World Championships – Super Bowls IV and LIV. Under the guidance of the Hunt Family, and the leadership of Chairman and CEO, Clark Hunt, the mission of the Kansas City Chiefs is to “Win with Character, Unite our Community, Inspire our Fan and Honor Tradition”.
For information about the Kansas City Chiefs, visit www.chiefs.com or follow @Chiefs on Twitter, Instagram, Snapchat or search Kansas City Chiefs on Facebook.