World-class on-track digital experience for Sydney racing fans
Sydney’s Rosehill Gardens and Royal Randwick racecourses will lead the world in digital racing information and on-course raceday experiences for customers, sponsors and business partners under a major new project.
With Australian Turf Club (ATC) members and patrons preparing for a return to its tracks in the coming months, this project provides dynamic up-to-the-minute wagering, racing, tipping and real-time race information for on-course punters on racedays.
The new multi-million dollar technology will feature integrated television systems across both racecourses, as well as innovative digital cube displays. It will include high-impact content to engage and entertain customers at Australian Turf Club racedays and events.
The project is part of a 10-year partnership between the Australian Turf Club and major venue technology experts PMY Group (PMY).
This world-class project includes:
- LED systems stretching 150m along the Rosehill Gardens and Royal Randwick home straights
- Winning Post LED displays
- Dynamic LED boards inside the Royal Randwick Theatre Of The Horse
- High Impact LED Cubes at Royal Randwick
- Enhanced IPTV and digital stream technology
Australian Turf Club Chief Executive, Jamie Barkley, said:
Punters and racing fans at the track will receive the most up-to-date information in a dynamic and unrivalled experience, better than anything you may see at home.
We are delighted to launch this technology at the home of the Longines Golden Slipper at Rosehill Gardens, and as we prepare to unveil more of the project at Royal Randwick. Punters will get the latest odds, market movers, late mail tips and real-time racing data without moving from their seats or vantage points trackside.
We also look forward to our premium partners and raceday sponsors joining with the many creative options and content opportunities this technology will bring across the racecourses all throughout a day at the track.
PMY Managing Director, Paul Yeomans, said:
We are excited to partner with the Australian Turf Club to deliver what we expect to be a game changer in raceday experience and entertainment.
The multimedia and operational experience being delivered is the first in a number of technology initiatives we are set to roll out together, and it has been an absolute pleasure to support Jamie Barkley and his team as they continue to deliver on their vision to enhance the oncourse atmosphere for members and patrons.
The first phase of the project went ‘live’ at Rosehill Gardens on Saturday 30 May, with the second stage at Royal Randwick to commence in July, 2020. It features an active collaboration with Australian Turf Club commercial partners who can provide new and fully immersive experiences.
The project is also aimed at attracting new brands to the Australian Turf Club’s partnership portfolio.
Watch the launch video online at: https://www.pmygroup.com/our-work/atc
About PMY Group
PMY Group is an independent technology strategy, investment and management company. It specialises in major venue and infrastructure projects and has high profile clients in Australia, New Zealand, China, the United States of America, the United Kingdom and Europe. PMY is a private company headquartered in Melbourne, Australia.
#fanexperience #HorseRacing #RosehillGardens #RoyalRandwick #sportstech #sportsbiz
ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – taking place at Liverpool FC’s Anfield Stadium this October, 12-13, will examine how to increase revenue through new builds, renovations, service expansions and the latest technology, and how to recoup lost revenue post COVID-19.
The next edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions, tours of Anfield, Everton’s Goodison Park and M&S Bank Arena, and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business.
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