AFL Architects commissioned to design major new sports and leisure facilities
AFL Architects is delighted to have been commissioned for the design of major new sports and leisure facilities for the city of Rizhao in Eastern China.
The designs for three sites across the city will be part of a larger masterplan, encompassing a 12,000-capacity stadium, an e-sport arena, a multi-sport venue, and hotel/retail developments. Plans also include for academy accommodation, community spaces and professional training facilities.
Working directly with a commercial JV client and partnering with the Kehua Sport organisation, this will be AFL’s third commission with Kehua Sport and sixth in the country.
The e-sport arena will be the first in the region, with approximately 3,000-4,000 capacity, and will be AFL’s first e-sport arena. E-sports is the fastest growing sport across much of the world. Its diverse range of games and inclusive nature creates a unique set of challenges, as does the game’s rapid growth in China.
Phil Osborne, Director, AFL Architects, said:
We are thrilled to further develop our relationship with Kehua Sport on this major new series of sports facilities. The e-sports arena in particular is an exciting and challenging commission. E-sport fans demand the same exceptional atmosphere as those following any sport, and this commission follows intensive research and development by our architects to design bespoke arenas for this growing market.
The practice has previously designed the Kunming Campus for Kehua Sport, an elite Premier League training facility for European teams when touring the country.
This continual expansion into China also comes at a critical point for the practice, following its delivery of the World Cup final stadium for the 2022 FIFA World Cup Qatar™ and its continuing international work in the Middle East, Turkey and Ireland.
Designs for the masterplan have started immediately, with a view to site works commencing in Spring 2020.
About AFL Architects
AFL Architects is an international Sports & Leisure specialist practice, delivering stadia, arenas, training facilities and event masterplans for international sports authorities, high profile clubs, venue operators and governing bodies hosting major events.
Operating across 25 countries worldwide, the practice has created an international reputation for collaboration, commitment and responsiveness in the face of any challenge. The team has delivered 13 projects for major world events, including the FIFA World Cup, UEFA European Championship and the Champions League.
AFL Architects is a Premium Advertiser client of Sports Venue Business. For further information on their services and global portfolio, simply click on the image below…
AFL Architects Senior Associate, Marcel Ridyard, was one of 50+ industry expert speakers at ALSD International – Europe’s one & only event dedicated to the Premium Seat & Hospitality sector – organised and delivered by Sports Venue Business – the industry leader for news, views & developments – in conjunction with the 30-year-old Association of Luxury Suite Directors (ALSD). Last month’s 2019 edition, held at Croke Park, welcomed 270+ high-level decision-makers from across the Americas, Europe, the Middle East and Russia. Check back soon for details on the 2020 edition…
#SportsHospitality #Hospitality #PremiumSales
#ALSDInternational – Europe’s one & only event for the Premium Seat & Hospitality sector
#sportsvenuebusiness – the leading platform for sector news, views & developments