Sacramento Kings and Xperiel launch gaming platform to enhance fan experience at Golden 1 Center
The Sacramento Kings have confirmed a collaboration with Xperiel, inventor of the Real World Web (RWW) platform, to bring new engagement activities to the fingertips of fans. Xperiel’s cutting-edge, new fan engagement experiences will enable fans to engage with the team via a predictive gaming program in the Kings and Golden 1 Center’s new mobile app.
“Call The Shot” opened to fans beginning with the Kings December 7 game against the Dallas Mavericks; with fans able to make predictions about what would happen during the game and collect points based on their wagers, whether they were at the game or watching from around the world.
Kings Chief Technology Officer, Ryan Montoya, said:
Through technology, we’re using innovation to enhance the fan experience in new and dynamic ways. We want our fans to connect and feel integrated into the game. Xperiel is helping our fans experience Kings Basketball in a whole new way.
Xperiel’s platform enables the Real World Web™ to come to life by providing augmented reality experiences to consumers. The predictive gaming enables all fans to actively participate in the excitement of Kings games, interact with the team and other fans in a unique way. The platform is built into the Kings new app, which serves as a “remote control” to the world’s most technologically advanced and connected arena in sports.
Xperiel CEO, Alex Hertel, said before last weekend’s game:
We want to provide Sacramento Kings fans and visitors to Golden 1 Center an opportunity to play along with the players of the team. Integrating Xperiel’s platform into the Kings + Golden 1 Center app will allow the team to engage with its audiences in a more compelling and effective way. And we have activations coming soon that will essentially turn Golden 1 Center into an integrated digital playground, providing fans an even more personalized experience while at games. This is what we call the Real World Web.
Throughout the season, fans will be able to experience more engaging activities at Golden 1 Center by way of their mobile phones. To download the “Sacramento Kings + Golden 1 Center” app, visit the Apple App Store or Google Play.
Xperiel is changing the way people can and will interact with a completely connected world. Companies in industries spanning from professional sports and entertainment, to retail are using the Xperiel platform to maximise the value of their IoT investments. Organisations including the Los Angeles Dodgers use Xperiel to deliver engaging experiences via the RWW that ensure loyalty, while increasing revenue opportunities.
Source & images: NBA.com