- July 2, 2026
- Posted by: John
- Categories: Features, Home News, Industry News, News, Press Releases, Venues
Italian Serie A football club Juventus has launched a new Membership offering that has been redesigned to bridge the gap between the team and its most loyal supporters thanks to exclusive benefits and experiences.
Choosing to become a Member will allow fans to unlock exclusive benefits, gain priority access to ticket sales for the Allianz Stadium, and take advantage of dedicated promotions.
One of the major new features for the coming season is the Card Wallet, available to Juventus fans, which will be sent via the membership activation email once purchased or redeemed via the portal.
It can be added to both Apple Wallet and Google Wallet and used as proof of membership status (for all membership types). The card will, in fact, be essential for accessing exclusive discounts at various Juventus outlets (shops, museum, bars, etc.).
Available to all users and for all membership types, it allows holders of a Junior Membership to add both their own card and that of the child in their care to their device.
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience across the sports and entertainment ecosystem – is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium on September 30th.
The membership options for the 2026/27 season include:
J1897 Membership – Welcome Pack Zinedine Zidane
This is the most exclusive tier of the Juventus ecosystem.
This year, the J1897 Membership pays tribute to an absolute icon of world football and of the club’s history: Zinedine Zidane.
Inside the exclusive Welcome Pack, members will find a replica of ‘Zizou’s’ historic shirt from the 1997/98 season, a memorable campaign that culminated in the club’s 25th Scudetto. Price: €189.70
Ticketing and Benefits: Absolute priority access to the first sales phase for Big Matches, with a discount of up to 10%. For Non-Big Matches, access is guaranteed during the Members-only sales phase with a discount of up to 20%.
Exclusive discounts: 20% off online and in official shops – a tangible benefit that allows you, for example, to save over €30 on the purchase of an Authentic match shirt – plus a 20% discount on the Museum Tour; 10% discounts at the Stadium Bars and preferential rates at J|Hotel and J|medical.
This recognition and tribute also delighted the French champion. He said:
“I am truly honoured that the J1897 Membership 2026/27 is dedicated to me and to this wonderful 1997/98 team. To be honoured alongside other legends who have shaped Juventus’ history, such as Platini, Vialli, Del Piero and Buffon, makes me deeply proud to have worn the black and white colours.”
Social Commitment: Alongside the ELA Foundation
Once again this season, Juventus is renewing its social commitment by entering into a valuable partnership with the ELA Foundation (Association Européenne contre les Leucodystrophies).
To coincide with the launch of the new Membership programme, the Club is taking direct action by making a corporate donation to support scientific research into leukodystrophies, demonstrating the values of solidarity that have always guided the great Bianconeri family.
Black & White Membership by Buddy
The all-access pass to the Bianconeri world.
The Black & White Membership by buddy is evolving and becoming even more comprehensive. This is a new development for long-standing members, finally granting access to in-person events, digital benefits and official competitions – such as Meet & Greets and Virtual Meet & Greets with the players, access to the priority ticket sale period and discounts on tickets.
The offer is flexibly structured to adapt perfectly to your preferences, offering a digital-first package with an optional in-person upgrade:
Base product price (Digital) – 45€: includes all benefits, official discounts, and access to exclusive ticket sales phases;
Add-On Welcome Pack (Optional) – +14€ (Total cost: 59€): By choosing the physical upgrade, fans will receive the official Welcome Pack delivered straight to their home with shipping costs included in the price!
Junior Membership
Passion knows no age and Juventus is offering one single great tier for young Bianconeri.
The future of the Bianconeri fanbase starts here. By purchasing a Junior Membership, youngsters can apply for a range of experiences—such as the Junior Line-up, where young Bianconeri fans can take to the pitch with the players just before a match begins.
For €39, young fans will receive a Welcome Pack tailored to their age:
0–10 age group: includes the fun Sakky Bag featuring Team Jay graphics, a special edition of customised Team Jay characters, and an exclusive fluorescent yellow digital watch.
11–13 age group: designed for older kids, this pack includes a branded Sakky Bag and a must-have pair of black over-ear Bluetooth headphones featuring the official white logo.
SVB LIVE provides an unrivalled global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
