- June 3, 2026
- Posted by: John
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases, Producers & Suppliers, Ticketing
Tixserve, the leading digital ticket distribution, data acquisition and fan engagement service, and the Football Association of Wales (FAW) today announced the renewal of their long-standing commercial relationship with the signing of a new five-year contract.
The Tixserve solution has helped FAW gather data and engage with ticket holders at matches throughout Wales delivering operational cost savings and increased value for the supporters.
In addition, the pioneering Tixserve digital membership feature has enabled FAW to recruit and manage Red Wall members and to provide direct member engagement for business partners and sponsors.
Now serving its UK client base from its new offices in Bristol, Tixserve is rolling out additional features to its platform to provide an even more compelling patron experience including the use of the Tixserve-powered FAW app for the 2026 UEFA European Under-19 Championship which starts on 28 June 2026.
John Young, Chief Finance & Operations Officer at FAW said:
“The Football Association of Wales is delighted to announce a new long-term agreement with Tixserve, building on the strong relationship developed between both organisations in recent years.
“As a forward-thinking organisation committed to delivering the best possible experience for supporters, the FAW recognises the importance of modern, innovative ticketing solutions. This renewed partnership with Tixserve will help ensure fans continue to benefit from a seamless, secure and digital-first ticketing experience for years to come.”
Patrick Kirby, Managing Director of Tixserve said:
“We were delighted when FAW became our first association football governing body client three years ago and this multi-year contractual renewal will enable Tixserve to consolidate our strong collaborative relationship with the FAW team at a time when Tixserve is beginning to win new business with Premier League and EFL football clubs.”
The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience – is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium on September 30th.
About Tixserve
Tixserve provides a proprietary, market-leading, digital ticket fulfilment and data acquisition solution for live sporting and entertainment events, enabling clients to own and engage with their audience, capture verified first-party data, and unlock new commercial revenue streams. Tixserve’s white-label mobile app has been downloaded by some 3.5 million registered fans and patrons. Tixserve’s existing rights owner clients include premium sports brands such as Celtic FC, Blackburn Rovers FC, Rugby Football Union, Welsh Rugby Union, Scottish Rugby Union, Rugby Australia, Hong Kong China Rugby and Venues Live. Tixserve has ambitious global growth plans and is backed by Maven Capital Partners and Enterprise Ireland.
About the Football Association of Wales (FAW)
The FAW is the third oldest association in the world, having come into existence in 1876. The association has governed football in Wales continually since that date and has a duty to protect, promote and develop football in Wales.
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