- March 27, 2026
- Posted by: SportsV
- Categories: Event News, Home News, Industry News, News, Press Releases
Venueserve, Wicket, Axess and FanatiQ have announced the official launch of Fantactix, a next-generation platform designed to transform how grassroots and lower league sports clubs operate, engage fans and generate revenue.
Venueserve, Wicket, Axess and FanatiQ have partnered to deliver an integrated platform combining digital ticketing, biometrics, access control, loyalty and AI-powered sponsorship and fan engagement.
Fantactix brings together advanced ticketing and loyalty, accreditation, biometric identity, frictionless venue access and AI-powered engagement tools into a single, integrated ecosystem—purpose-built to meet the unique challenges and opportunities of community and lower-tier sports.
The platform will be officially showcased at a launch event hosted by Marlow FC on 16 April 2026 at 1:00pm, where industry stakeholders will experience Fantactix live in a matchday environment.
Marlow FC – Unlocking the Full Potential of Grassroots Football
While elite clubs have benefited from significant investment in technology and data, the majority of football organisations have lacked access to scalable, affordable solutions.
Fantactix addresses this gap by providing:
- Integrated cutting-edge technology in an affordable subscription package
- Simplified tools and user journeys that work for clubs and venues of all sizes
- An open platform approach that can expand to add new or third-party technologies to the system
The core Fantactix system includes:
- Biometric identity and ticketing, enabling secure, seamless entry
- Automated access control, reducing operational overheads and reliance on volunteers
- AI-driven fan engagement, delivering personalised communication and experiences
- Actionable data insights, helping clubs better understand and monetise their fanbase
The result is a smarter, more connected matchday experience that drives both fan satisfaction and sustainable revenue growth.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Fan Experience & Customer Journey – is being hosted at Everton’s spectacular Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield on September 30th. Representatives from Axess will be in attendance.
Leadership Commentary
Lee Booth, CEO of Venueserve, said:
“Fantactix is about levelling the playing field. Grassroots and lower league clubs are the heart of the game, but they’ve historically been underserved by technology. By bringing together best-in-class capabilities into a single platform, we’re giving these organisations the tools they need to operate more efficiently, engage their communities and unlock new commercial opportunities.”
Jeff Sheldon, Sales & Partnerships Director – Europe of Wicket, added:
“Our focus has always been on removing friction through secure, seamless identity. Fantactix extends that into a broader ecosystem—where access, identity and engagement work together to create a fundamentally better fan experience, from arrival at the ground to ongoing digital interaction.”
Peter Oliver, UK MD of Axess, commented:
“Clubs with limited resources need simplicity, insight and immediate impact. Fantactix delivers all three—combining powerful data insights with practical tools that can be deployed quickly to deliver immediate value. It’s a major step forward in modernising football’s operational infrastructure beyond the top tier.”
Seth Ward, CEO at FanatIQ, said:
“We see Fantactix as a powerful step forward in modernising the fan experience at the grassroots level. By combining smart technology with practical deployment, it gives clubs the tools they need to operate more effectively, while the AI helps create deeper, more meaningful engagement with their supporters and business partners.”
First Club Partner Validation
Ian Benfell, Chairman of Marlow FC, said:
“As a club, we’re always looking for ways to strengthen our connection with supporters while running more efficiently behind the scenes. Fantactix gives us a modern, joined-up platform that not only improves the matchday experience for fans but also helps us better understand and grow our community. We’re proud to host the official launch and showcase what’s possible.”
A Platform Built for the Future of Football
Fantactix is designed as a modular, scalable solution that integrates with existing infrastructure while providing a future-ready foundation for innovation.
By combining operational efficiency with deeper fan insight, the platform enables clubs to:
- Increase attendance and engagement
- Improve safety and security
- Drive incremental revenue across ticketing and matchday spend
- Build stronger, long-term relationships with their communities
About Fantactix
Fantactix is an integrated fan engagement and operations platform built specifically for grassroots and lower league football. Combining biometric identity, automated access control and AI-powered engagement, it enables clubs to deliver seamless matchday experiences while unlocking new revenue and data opportunities.
Launch Event Registration
To register to attend the event please use the link below:
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