- February 25, 2026
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Different Breed® and alloc8 have announced a strategic partnership and technical integration designed to provide a world-class experience for fans and deeper, real-time insights for sports clubs and venues.
The partnership places Different Breed ® within the alloc8 ecosystem, launching initially within the English Football League before international expansion to offer personalised fan guides to supporters across both membership and ticketing platforms. By integrating Different Breed’s proprietary data via a new API, alloc8 now provides clubs with a real-time oversight of fan needs before they even arrive at the stadium, directly aiding matchday reporting and operational strategy.
For alloc8’s customers, this integration creates significant commercial value, enabling clubs to unlock new sponsorship and marketing opportunities within a seamless environment that delivers an exceptional fan experience.
At its core, Different Breed ® is built as an inclusive engagement platform that exceeds accessibility expectations, ensuring inclusion is designed into the infrastructure and strategic processes from the outset, not bolted on.
Pete Hewison, Product Director at alloc8 said:
“Accessibility has always been central to how we design alloc8’s ticketing and membership systems. Partnering with Different Breed allows us to extend that commitment across the wider digital journey, embedding inclusion at every stage of the event experience, while giving clubs deep behavioural insight that helps them make smarter decisions.”
Craig Pryde, CEO, Different Breed ® said:
“By joining the alloc8 ecosystem, we’re making it effortless for event teams to provide world-class experiences that everyone can access, without adding complexity to their day-to-day operations.”
Daniel Cook, COO, Different Breed ® said:
“This partnership is about scale and speed. By partnering with alloc8, we can extend our reach exponentially and ensure the fans who benefit from accessible, personalised support can access it sooner. The impact is simple but powerful, more people feel confident, considered and included every time they attend a live event.”
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including the Customer Journey and Premium Experience – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on October 1st and 2nd. The event will commence with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield stadium on September 30th. Daniel Cook is one of 30+ confirmed speakers to date.
Key Benefits of the Partnership:
- Universal Engagement: Interactive guides that empower all fans to self-serve information essential to their membership and attendance.
- Real-Time Intelligence: Live data on web accessibility and audience needs that enables venues to predict demand and optimise staffing dynamically.
- Commercial Growth: The ability to introduce new sponsor and partner opportunities that simplify performance metrics and increase revenue.
- Zero-Friction Adoption: Seamless integration designed to coexist with existing industry-leading infrastructure.
Future plans include deepening the integration by adopting Different Breed’s industry-leading customisation widget across the alloc8 ticketing and membership platforms, providing an end-to-end experience that is completely configurable to individual fan needs.
About Different Breed®:
Integrated with and trusted by industry leaders such as the Welsh Rugby Union, Principality Stadium and Mighty Hoopla, Different Breed ® is a fan engagement and audience insights software that delivers innovative, personalised, fully integrated fan guides that connect with your entire fanbase to reduce support demand, drive sponsorship revenue and turn inclusion into a growth engine.
Visit https://differentbreed.events.
Source & imagery, courtesy of Different Breed
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