- February 3, 2026
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Legends Global has announced a new partnership with FUNKIN Cocktails, bringing the much-loved ready-to-drink cocktails to its leading live entertainment venues across the country.
Through this new partnership with FUNKIN Cocktails, introducing the drinks to its UK venues including Wembley Arena, AO Arena, first direct bank Arena, Utilita Arena Sheffield, Utilita Arena Newcastle and P&J Live, Legends Global continues to elevate the fan experience. Now, guests can enjoy even more choice, with the addition of these premium drinks, served up without missing a moment of their favourite acts.
Trusted by top bartenders and mixing great-tasting cocktails since 1999, FUNKIN Cocktails is renowned for delivering premium flavour without compromise. Its ready-to-drink cocktail cans are nitrogen-infused, creating a velvety, silky-smooth texture that perfectly replicates the experience of a freshly shaken cocktail. Made with real fruit, FUNKIN’s iconic and best-selling Passion Fruit Martini leads the range, alongside classic favourites including Strawberry Daiquiri and Piña Colada. Each can delivers a bar-quality experience, designed for speed and consistency, perfect for high-energy live entertainment environments.
With both alcoholic (5% ABV) and non-alcoholic options available, FUNKIN ensures there’s something for every fan, whatever their preference.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Hospitality and Premium Experience – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on Oct 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium on Sept 30th.
A FUNKIN Cocktails representative said:
“Our mission has always been to make great-tasting, bar-quality cocktails accessible to everyone, everywhere. By partnering with iconic music venues like Legends’, we’re ensuring that fans don’t have to choose between a premium drink and missing their favourite act. Our nitro-infused technology delivers that perfect ‘shaken’ experience in seconds, allowing venues to serve high-quality cocktails at the speed a busy live music environment demands.”
Dan Chard, SVP Commercial at Legends Global said:
“We’re excited to partner with FUNKIN Cocktails at Legends Global venues around the UK. Our aim is to deliver an exceptional guest experience for everyone visiting our venues, and that includes the range of drinks options available at our bars. FUNKIN is a fantastic addition – a brand full of character, and cocktails which are ready in seconds so that fans can get back to their seats to enjoy the show. Welcome on board.”
ABOUT LEGENDS GLOBAL
Legends Global is the premier partner to the world’s greatest live events, venues and brands. We deliver a fully integrated solution of premium services, including feasibility and consulting, owner’s rep, sales, partnerships, venue management, hospitality, merchandise, and content and booking. Our white-label approach ensures our partners remain front and centre while we harness the power of our global network – including over 450 venues, 20,000 events and 165 million guests annually – to enhance their business and guest experience.
To learn more, visit: www.LegendsGlobal.com
SVB LIVE provides an unrivalled, global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
