- November 14, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
PixMob’s LED innovations continue to redefine live sports and entertainment experiences. The cutting-edge Intuit Dome features PixMob’s NOVA Armrest, a permanent LED installation technology integrated directly into each of the arena’s 17,000 seats.
The NOVA Armrest turns each seat into an interactive pixel of light, turning the arena into a canvas of live effects and gamified experience. The technology enables fans to interact with the arena’s acre-sized haloboard and synchronises with music, performance and on-court action.
Home of the LA Clippers in Inglewood, California, Intuit Dome opened its doors in August 2024, marking a new era of fan-centred venue design. Building on the success of its permanent integration, PixMob’s NOVA Armrest has become a driving technology behind the arena’s vision to put fans at the centre of the action – providing immersive, interactive experiences that gamify fandom and create measurable spikes in engagement and ROI for sponsors.
Now into the 2025 season, PixMob technology is powering the Clippers’ newest partnership with King’s Candy Crush – a first-of-its-kind interactive halftime activation that transforms spectators into players. Using the armrest’s built-in four-button controls, fans collectively play a custom Candy Crush game on the Intuit Dome’s massive haloboard.
This notable brand experience drove fan engagement to record levels – with crowd return-to-seat rates increasing from 50% to 75% in the second half, and underscores the potential of integrating technology to unite fans, teams and partners in live events.
J-O Dalphond, Partner and CCO at PixMob, said:
“Everything we create has a single goal – to make fans a meaningful part of the live experience. The Candy Crush activation shows what’s possible when teams and brands are empowered with tech to combine creativity, emotion and participation in the moments they create.”
Key Features:
- PixMob’s NOVA Armrest Technology: Integrated directly into each seat, with lighting effects synchronised to the arena experience and real-time gameplay.
- Interactive Engagement: Four-button controllers allow fans to participate in live games, trivia and now – Candy Crush halftime play.
- Connected Experience: USB charging ports and NFC readers keep fans connected to the activation, providing access to exclusive content, rewards and digital experiences.
The 2026 SVB LIVE Conference & Exhibition – with its focus on innovating and elevating the live experience – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, and will include a behind-the-scenes VIP Host Venue Tour, in addition to tours of two other Liverpool landmark venues.
About PixMob
Founded in 2006, PixMob is a global leader in immersive LED lighting, enabling fan experiences that ignite collective joy at live events. Its industry-leading SFX and sustainable LED wearables and installations have brought fan immersion and engagement to more than 10,000 events worldwide — for renowned clients including the Super Bowl, Olympic Games, Coldplay and other legendary teams and artists.
Learn more at www.pixmob.com
Source & imagery, courtesy of PixMob
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