Paris Saint-Germain posts record-breaking financial season and reinforces growth strategy

Paris Saint-Germain has closed the 2024–2025 season with record revenues of €837 million. This performance shows the maturity of the project since the arrival of its main shareholder Qatar Sports Investments, and confirms the solidity of the Club’s economic model, now among the most successful in the world.

The 2024–2025 season will go down as the most successful in the Club’s history. On the pitch, Paris Saint-Germain (PSG) won the UEFA Champions League, the UEFA Super Cup, a 13th Ligue 1 title, 16th Coupe de France and 13th Trophée des Champions, reaching the final of the FIFA Club World Cup held in the United States.

These sporting achievements have fuelled exceptional momentum, both economically and in terms of worldwide fan engagement. Boosted by this historic season, the Club reached a major financial milestone despite a challenging context compared to other European clubs: limited domestic television revenues compared to other leagues, and a stadium with a smaller capacity.

For the 2024-25 season Paris Saint-Germain achieved commercial revenues of €367 million and matchday revenues of €175 million. Overall, since 2011, the year that Qatar Sports Investments (QSI) took over, the Club’s turnover has increased ninefold — from €99 million to €837 million.

Balanced and Controlled Growth

Since QSI’s initial acquisition in 2011, Paris Saint-Germain’s valuation, and interest from investors, has experienced exponential growth, reflecting the Club’s transformation into one of the most valuable and influential sports brands in the world. This evolution underscores the Club’s ability to combine sporting excellence with a robust  business model, underpinned by a commitment to performance and innovation championed by Qatar Sports Investments and partners.

This growth is based on rigorous management and controlled financial oversight. The wage bill, once above 111% of turnover, is now below 65%, reflecting a sustainable and responsible financial strategy and sending a positive signal to French and European regulatory bodies.

A New Dimension After the Champions League Victory

On the sporting side, winning the Champions League, Super Cup and national titles led to unprecedented fan fervour. The Parc des Princes sold out for the 170th consecutive match (PSG v Strasbourg on 17 October 2025), while the season ticket renewal rate once again reached 98% for the 2025–2026 season. Constantly increasing matchday revenues have multiplied by seven since 2011, reaching €175 million this season — the fourth consecutive record for the Club.

Commercial success has also reached new heights. Sales of exclusive collections hit record levels: online store sales rose by +210% since the start of the season, and in-store sales by +90%. The launch of the 2025/26 Home Kit recorded a +40% increase compared with the previous record. The Club thus cements its position at the forefront of sports lifestyle, where each jersey becomes a fashion statement, and Parisian culture continues to spread across the globe.

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This transformation is also driven by a cutting-edge digital strategy. PSG now unites a community of 235 million social media followers, with 40% aged under 24 — proof of its strong bond with the new generation. The Club is #1 on Twitch, #2 on TikTok this season with over 1 billion views since July, and the third most discussed club worldwide.

This global reach is further illustrated by PSG’s international expansion. In just six weeks, over 110,000 visitors from around the world came to see the Champions League trophy during the Stadium Tour, half of them from abroad. The Club now has 14 official stores worldwide, 180 supporters’ clubs in 92 countries, and 177 PSG Academies in 21 countries, training over 50,000 young players.

Finally, PSG’s appeal to partners remains strong. The recent renewals of Qatar Airways and FDJ United demonstrate the confidence of global brands in the Club’s project. Since the start of the season, six new partners have signed up, bringing the total to 31, over a third of whom have remained loyal for more than five years.

A Development Model Focused on the Future

Paris Saint-Germain continues its innovation and diversification strategy to strengthen its bond with fans around the world. In the coming months, the Club will launch new initiatives in entertainment, education and well-being, inspired by the expertise developed by its professional teams.

The new version of the MyParis membership program embodies this ambition to offer exclusive experiences to fans in France and internationally. Priority development regions have been identified — France, the United States, the United Kingdom, Japan, the Middle East and China — to reinforce the Club’s global influence while affirming its French identity.

A Global Club Rooted in Its Territory

While Paris Saint-Germain shines internationally, it remains deeply anchored in Paris and the Île-de-France region, the economic and social engine of its growth. According to a CDES study (2024), the Club’s activities generated an economic impact of €243 million in the region and supported over 2,300 jobs, including 810 permanent positions in 2025.

The PSG Campus in Poissy, a true incubator of Parisian talent, houses 16,500 m² of training facilities and an educational complex that supports young athletes in their dual academic and sporting paths. At the same time, the PSG Foundation for Communities continues its commitment to helping disadvantaged children in Île-de-France. Since 2000, more than 300,000 young people have benefited from its educational and social programs.

New Stadium Project

As part of this vision, the new stadium project, currently under study, represents a major development milestone for the Club — aiming to offer fans a renewed experience, diversify revenue streams, and strengthen PSG’s long-term place in the cultural and economic landscape of the Paris region.

Source & imagery, courtesy of: PSG

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