- October 31, 2025
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Everton Football Club has announced the launch of new Apple Wallet pass designs, delivering an enhanced, more intuitive experience for supporters attending matchdays at Hill Dickinson Stadium.
Using the new technology, Apple device users can gain access to a wealth of additional information, including useful stadium guides, real-time travel updates and even allowing Season Ticket Members to list match tickets for resale, or transfer, to fellow supporters.
This innovation has been developed in close collaboration with Everton Football Club’s access control provider, Fortress GB, as part of the latest Apple iOS26 updates.
Everton is proud to become the first British football club to launch the new Apple Wallet passes via this collaboration, marking a major step forward in the club’s ongoing commitment to improving the fan journey. Every Apple device running iOS26 will now automatically utilise this new functionality.
The new passes feature a refreshed, modern design and introduce a host of smart, integrated features to make accessing Hill Dickinson Stadium smoother than ever.
The 2026 SVB LIVE Conference & Exhibition is being hosted at Everton FC’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, and will include a VIP tour of this stunning venue. Aramark is the event’s Diamond Sponsor. Everton’s Director of New Stadium Development, Alix Waldron, and AECOM’s SVP & Global Sports Design Director, Dan Meis, spoke at the 2025 edition.
Apple users can now benefit from:
- A dynamic event guide, providing essential pre-match information about the venue, including gate opening times, transport links and stadium facilities.
- The ability to list your ticket for Resale, or transfer to a Forever Blue Member within your friends and family network, providing quick and easy access directly from the ticket.
- Smart recommendations from your favourite Apple apps, such as real-time travel updates from Maps, suggested departure times and weather forecasts for matchday.
- A seamless digital experience, keeping all matchday essentials securely in one place and automatically updating with future fixtures and ticket details.
The roll-out follows several months of collaborative work between Everton Football Club and Fortress GB, ensuring the technology delivers a best-in-class experience that is fast, reliable and convenient for supporters.
Lee Newman, Everton’s Head of Ticketing, said:
“We’re always looking for ways to make the matchday experience more enjoyable and effortless for our fans. This partnership with Fortress GB means our supporters will be among the first in world football to benefit from the latest in mobile access innovation — something we’re extremely proud of.”
The new Apple Wallet passes are available now for eligible iOS26 users, with Android users continuing to enjoy the same reliable access experience through Google Wallet and the official Everton app.
For more information and support with digital ticketing, please visit https://www.evertonfc.com/
Source, courtesy: Everton
Main image (top): LIVERPOOL, ENGLAND – A general view of Everton’s new Hill Dickinson Stadium at Bramley-Moore Dock on 2nd January, 2025. (Photo by Tony McArdle/Everton FC)
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