- September 26, 2025
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News
53° North offers a bespoke and elegant matchday dining experience in a unique space within Everton’s Hill Dickinson Stadium. Launched in association with renowned Anglo-Swiss watch manufacturer, Christopher Ward – the Official Timing Partner of Everton Football Club – this exclusive, opulent lounge also serves as the first watch showroom worldwide to be housed within a football stadium.
Available by invitation only, visitors can enjoy a tailored watch-buying experience with Christopher Ward staff exploring over 100 different watches and receiving expert guidance.
From the versatile, go-anywhere C63 Sealander to the award-winning C1 Bel Canto, a mechanical watch that chimes at the start of each hour, the showroom offers an immersive horological experience.
Mike France, Christopher Ward’s CEO & Co-Founder, and a lifelong Evertonian, said:
“We love a world first. Creating a watch showroom inside a premium dining room within a football stadium is genuinely new – and a little bit bonkers – but it feels authentic, inclusive, and full of character, which is what Christopher Ward is all about.”
On matchdays, 53° North – which takes its name from the latitude of Liverpool – hosts 36 guests in a formal setting, with art and finishings inspired by horology, the city’s proud dockland heritage and Club legends.
The 2025 SVB LIVE Conference & Exhibition is taking place at Villa Park on October 6th and 7th. An Opening Night Icebreaker will kick things off at bp pulse LIVE on October 5th, and the event will close with a tour of BCFC’s St. Andrew’s @ Knighthead Park on October 7th. Alix Waldron, Head of Stadium Development at Everton FC is joining Dan Meis for a panel session focused on “How Fan Engagement Has Shaped The Future of Stadium Design”.
The experience includes a modern British tasting menu with a Swiss influence, crafted by Culinary Director Adam Bateman, who blends traditional Swiss cooking techniques with the highest-quality British ingredients. Individual courses, alongside a selection of shared starters and sides, are complemented by a premium drinks package including champagne, fine wines and cocktails.
Communal tables and sharing plates reflect both the Swiss tradition of social dining and the camaraderie of watching live sport together.
Guests enjoy the action itself from premium pitchside padded seats and post-match access to The Yard, a lively sports bar located within Dock on 1 presented by Christopher Ward.
53° North is located on Level 1 of the West Stand at Everton Football Club’s brand new waterfront home, Hill Dickinson Stadium.
Restaurant seats are sold on a match-by-match basis, while showroom appointments can be booked via the Christopher Ward website HERE.
SVB LIVE events focus on elevating the ‘live experience’ through the key pillars of Architecture & Design, Commercialisation, Customer Journey, Fan Experience, Hospitality, Interiors & Fit-Out, Premium & VIP, Sustainability and Technology.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
