Ungerboeck’s latest acquisition enables launch of Risk Management Tool for Venues and Events

Ungerboeck, the global leader in event management software, has acquired the products developed by risk management agency Reliance Risk and will be debuting an industry-first application for mitigating risk to events and venues.  

Risk management is an essential part of venue management and event planning. As the industry continues to be impacted by major shocks like the COVID-19 pandemic, terrorism, accidents, and severe weather incidents, Ungerboeck is committed to helping its customers better manage risks of all kinds.   

The acquisition of both Reliance Risk products, RiskSense101 and VRM360, gives Ungerboeck the power to offer a valuable new solution: Risk Manager by Ungerboeck. The new application is specifically designed to give venue and event organisers a better understanding of threats and help them be proactive instead of reactive in the face of potential issues. 

Wayne Middleton, Founder of Risk Sense Technologies and co-developer of the new application, said:

The unique nature of events dictates the need for a customised, simple, but powerful technology solution to help mitigate and monitor risk. We have built this into Risk Manager by Ungerboeck and are grateful for the shared vision, passion, and global reach that Ungerboeck brings to help our industry manage risk.

Steve Mackenzie, Executive Vice President of Ungerboeck, said the new application fills a void in the market:

Over the past few years, several events have become major headlines for all the wrong reasons. Think of the Manchester Arena bombing, the shooting in Las Vegas, or the Astroworld crowd incident. By offering this tool, we are ensuring venue and event operators are equipped to identify potential risks and produce the necessary tasks and reports to back up the process.

Before joining the Ungerboeck family, Middleton’s risk management software was already used in venues across the Asia Pacific Region. Now thanks to Ungerboeck’s global reach, thousands of additional organisations will benefit. 

The 2022 edition of ALSD International is being hosted at Tottenham Hotspur Stadium this September 19-20, and will focus on optimising revenue through New Builds, Renovations & Service Expansions, with Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating, Rebuilding & Recovery, Sales & Service, Sustainability and Technology some of the key pillars.

Steve Hevern CVE, General Manager of Qudos Bank Arena, said:

Qudos Bank Arena, along with the larger ASM Global operated venues throughout Australia, have held a license to the software for over seven years. It has been an important tool in helping us understand the risks that our venues encounter and ensure that we have taken appropriate measures to mitigate them. We congratulate Wayne and Ungerboeck on this global partnership and look forward to more innovative technology that will help us continue to host safe and successful events.

Middleton will continue in his role as Managing Director of Reliance Risk, and as a risk management consultant, setting the benchmark for best practices across the industry.  

Mackenzie added:

We’ll build on the unique system that Wayne, a world-renowned risk management expert, has developed over the past decade. This is incredibly exciting for the market to finally have access to a dedicated risk management software.

About Ungerboeck  

Ungerboeck provides industry-leading event and venue management software to over 50,000 users in more than 50 countries, empowering the people that bring people together. Its comprehensive platform offers event professionals powerful Software as a Service (SaaS) technology that provides a 360-view of their business, allowing them to cut costs, save time and increase revenue. Founded in 1985, Ungerboeck is headquartered in the United States, with regional presence in Germany, France, Mexico, England, Australia, Mainland China, Hong Kong, and Singapore. For more information, visit: ungerboeck.com  

About Reliance Risk  

Reliance Risk is a risk management consultancy established to provide quality risk management and safety support. The company offers services across the risk spectrum with expertise in health and safety, business risk, business continuity and resilience, security, and emergency management. Many of its consultants have international risk management experience working across a range of industry sectors and draws upon its network of technical experts to provide the right solution for client needs. 

Sports Venue Business organises and delivers ALSD International, the leading event for the Premium Seat & Hospitality sector outside of North America, with a focus on optimising revenue through New Builds, Renovations & Service Expansions, on behalf of the ALSD (Association of Luxury Suite Directors)…

…the 2022 event will feature a high-level conference, an exhibition showcasing industry-leading products & services, networking events and a behind-the-scenes tour of Tottenham Hotspur Stadium, sponsored by THFC and Levy UK + Ireland.

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

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