PPDS accelerates into 2022 as Team Supplier for Red Bull Racing

PPDS, the exclusive global provider of Philips digital signage, LED displays and professional TV solutions, has announced its relationship with the team behind the reigning Formula One™ World Drivers’ Championship winner, to become an official Red Bull Racing (RBR) Team Supplier.

Aligned in their ambitions to lead from the front, this exciting new collaboration sees the global professional display provider delivering across its portfolio of products, with professional displays and monitors on tour with the team throughout the season.

Far from a traditional supply deal, this announcement follows extensive collaboration and meticulous proof of concept testing throughout 2021 – a year when Red Bull Racing’s Max Verstappen secured the team’s first Drivers’ Championship since 2013 – with PPDS’ range of Philips professional displays and solutions outpacing the competition to become the standout partner of choice for RBR’s VIP hospitality needs. 

Driven by partnership

Ron Cottaar, Marketing Director at PPDS, said:

We’re proud and excited to have become an official Team Supplier of Red Bull Racing who, like PPDS, understand the true value and benefits of having deeply aligned, close working partnerships in order to achieve goals.

We have worked to fully understand RBR’s deepest needs from their display portfolio – identifying and, for the LED wall, building from scratch, solutions that not only match their visions and ambitions, but surpass them. We can’t wait for the new season to get started.

Building on PPDS’ sponsorships on the sporting stage, next to partnerships with the likes of the reigning champions of English Premiership Rugby Union, Harlequins, this latest relationship sees sixty Philips professional displays and monitors used by the RBR trackside hospitality team during all 23 x Grand Prix race events throughout the 2022 FIA World Championship Season, beginning in Bahrain (March 18-20). 

Next level hospitality  

Fulfilling RBR’s ambitions to offer unrivalled, beyond-the-grandstand, VIP hospitality experiences for the 2022 Championship season, a suite of Philips professional displays will now feature inside the stylish Red Bull Racing Paddock Club™, bringing F1™ enthusiasts closer-than-ever to the action. 

Housed above the team garages and pit lane, typically overlooking the start/finish straight, the Red Bull Racing Paddock Club™ will include PPDS’ market-leading Chromecast built-in Philips MediaSuite (x4) and Philips B-line (x2) professional TVs – providing live 4K UHD coverage of the race, access to exclusive behind the scenes content, coverage links to the RBR pit lane, and audio feeds from the drivers and crew. Guests are also able to virtually experience racing around the track for themselves, in RBR racing simulators equipped with powerful gaming monitors from sister company, AOC.

Taking centre stage in the RBR Paddock Club, will be an imposing 10m², 1.5mm pixel pitch, Philips L-Line 9000 UHD direct view LED display, creating a truly immersive and engaging indoor visual experience. Measuring 4.85m wide, and 2.05m high, the 48 cabinet, 8 x 6 LED wall eliminates pressures and challenges surrounding lengthy installation and deinstallation times for the RBR team, with the entire solution built into two bespoke, highly durable flight cases. 

Designed by PPDS and manufactured by Dutch firm, AMPCO Flashlight B.V., the unique mounting mechanism allows two folded, half screens to seamlessly join together, giving the appearance of a single surface, while the cases allow safe and secure transportation.

Martijn Vanderwoude, Director International Business Development at PPDS, said:

When it comes to F1, every second counts, both on and off the track. A giant LED wall that needs to be installed 23 times a season in a busy, time and space restricted environment may have seemed like a non-starter for some. However, at PPDS, this is just the type of challenge our teams enjoy rising to – a challenge that, working together with our partners, we were able to overcome, ensuring RBR guests are engaged with the most immersive, high quality and visual race day experience available anywhere in the F1™ Paddock Club.

Part of the action

Bringing the benefits of this new sponsorship to its partners, PPDS will shortly be launching a brand new partner programme incentive, offering a number of personalised money-can’t-buy F1 experiences.

Cottaar concluded:

With TV audiences topping more than 400 million in 2021, the appetite for F1 continues to grow, and there’s nothing quite like experiencing the sound of the engines and the roar of the crowds in person. We’ll be sharing some of the benefits of this incredible relationship with of our partners, the details of which will be announced soon, so stay tuned!

To learn more about PPDS, please visit the official website here and the PPDS Red Bull Racing sponsorship page here

Sports Venue Business organises & delivers ALSD International, the leading event & 365 community for the Premium Seat & Hospitality sector, focused on increasing revenue through New Builds, Renovations & Service Expansions, on behalf of the Association of Luxury Suite Directors (ALSD).

The 2021 hybrid edition was hosted by Liverpool Football Club and featured a high-level conference, an exhibition showcasing industry-leading products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. The 2022 event will be announced in the coming days!

#ALSDInternational – Europe’s leading event for the Premium Seat & Sports Hospitality sector

#ALSD – Leading the Premium Seat sector for the last 30 years

#sportsvenuebusiness – The leading platform for sector news, views & developments