Safely opening the door to live events via SKIDATA’s new Safe Guest Solution

Keeping track of who is granted access when and where, who everyone has been in contact with, and whether your staff is in good health are key factors in making events safe and sound without risking cancellations. This ensures personal safety and confident planning, not just for visitors but also for the organiser. SKIDATA’s new Safe Guest Solution makes it possible to go ahead with events, like the ABB FIA Formula E races in Berlin. 

The new access system celebrated its premiere when the green flag went down at this year’s Berlin E-Prix for the Formula E Championships on August 5th, which saw several thousand people, including the organiser’s staff, media representatives, drivers and technicians, all being accredited electronically for this multi-day E-Prix event.

Florian Schneeberger, Vice President Marketing & Technology at SKIDATA, explained:

Especially in these times of coronavirus, verifying the health of your guests and staff is a crucial precondition for an event. Together with our partners, mtms Solutions, and leading healthcare test labs, we have developed the worldwide unique SKIDATA Safe Guest Solution – a fully digitised tool that combines electronic ticketing with organisers’ safety requirements and coronavirus tests. With the Safe Guest Solution, it’s now possible to ensure compliance with all the stringent safety requirements in a fully contact-free process.

To be accredited, staff require proof of a negative coronavirus test (PCR test) result one or two days before an event. Mega-events may require mass testing, which can be organised easily and reliably through cooperations with leading high-capacity testing laboratories specialising in PCR tests. Test results are returned several hours after a simple saliva test, with the system communicating the result directly to the person tested.

If the result is negative, the registration is confirmed automatically without disclosing any health data. In case of a positive test result, the accreditation can be locked or modified instantly as needed. The entire procedure is in full compliance with GDPR requirements. Using portable scanners, accreditations can be verified already in advance, e.g., on the bus while travelling to the event venue. 

Subject to a negative coronavirus test result, the time and entry point details are confirmed via a cell/mobile phone text message, and the ticket is activated for use. This way, staff as well as visitors, reporters and guests are directed to the proper entrance gate in time for the event.

There is also the option of offering special attention and guidance to VIPs. Using only their own cell/mobile phone as proof of accreditation, guests can get to their seats without having to wait in line. The entire process is completely contact-free. Proven SKIDATA NFC technology in combination with Apple Pay and Google Pay are used to track visitor streams and manage payment and certified access. 

Guests are kept safe after the event as well. Venue staff have to complete a Whatsapp query for possible symptoms every day at the end of their shift. If they fail to respond within eight to twelve hours, the system automatically revokes their accreditation and access permission for the following day with immediate effect.

Authentication of ticket owners in cooperation with Mastercard

SKIDATA has collaborated with Mastercard, a global technology company in the payments industry, to allow anyone attending an event to submit secure registration information to better facilitate on-site access permissions.

For future live events, the SKIDATA Safe Guest Solution will be the first to utilise Mastercard’s “Identity Check Mobile” biometric authentication solution; with biometric authentication information stored securely only on the user’s mobile device. By verifying individual registration and accreditation for all attendees and combining pre-scheduled access permission, the SKIDATA Safe Guest Solution offers event organisers critical insights into real-time visitor numbers, which better supports staff deployments and management of VIP guests. 

About SKIDATA

SKIDATA is an international leader in the field of access solutions and their management. There are more than 10,000 SKIDATA installations worldwide in ski resorts, stadiums, airports, shopping malls, cities, spa and wellness facilities, trade fairs and amusement parks, all providing secure and reliable access and entry control for people and vehicles.

SKIDATA places great value in providing solutions that are intuitive, easy to use, and secure. The integrated concepts of SKIDATA solutions help clients optimise performance and maximise profits. SKIDATA Group (www.skidata.com) belongs to the publicly-traded Swiss Kudelski Group (www.nagra.com), a leading provider of digital security solutions.

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Images, courtesy: SKIDATA

The 2020 edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector, focusing on increasing revenue via new builds, renovations, service expansions & technology – is being hosted at the home of the newly crowned Premier League champions, Liverpool FC’s Anfield Stadium, October 12-13, with tours of our host venue, Everton’s Goodison Park and M&S Bank Arena. NB: The physical event will be complemented by a range of virtual elements to ensure no one misses out!

The 2020 edition of ALSD International – organised by the Association of Luxury Suite Directors and Sports Venue Business – will feature a high-level conference, an exhibition hall showcasing the latest products, services & solutions and numerous networking events, ensuring optimised opportunities to knowledge-share, network and do business, whether in person or virtually.

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