- February 4, 2026
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
DLR Group announces the addition of Jordan Krug, NCIDQ, IIDA, as senior associate and sports interiors leader. In her role, Krug leads interiors strategy for DLR Group’s Sports studio, collaborating with architects, engineers and clients to craft spaces that reflect team identity and enhance the overall fan and athlete experience. Krug brings a wealth of experience designing immersive environments for professional and collegiate sports organisations, with a passion for storytelling and integrated design.
Krug joins DLR Group with a proven track record of delivering innovative interior design solutions for stadiums, arenas, training facilities and premium hospitality spaces. Her portfolio spans high-end clubs and suites, retail fan experiences, and team spaces, as well as sports medicine and athletic-focused facilities. She has also contributed to Workplace and Higher Education projects, strengthening her ability to create holistic, user-centred environments.
Senior Principal and Global Sector Leader, Don Barnum, AIA, said:
“Jordan’s leadership and expertise in fan experiences and hospitality design will strengthen our ability to deliver world-class environments for our clients. Her versatility and ability to work across sectors and disciplines provide an invaluable resource to our partners and clients through integrated design.”
A University of Kansas alumni, Krug has achieved her NCIDQ certification and is an active leader in the industry through IIDA. She is passionate about mentorship and building a dynamic interiors group that supports projects nationally and across all DLR Group sectors. Krug finds design inspiration for storytelling through travel and collecting unique pieces from around the world and exploring new perspectives through reading.
The 2026 SVB LIVE Conference & Exhibition – with a focus on elevating the live experience through pillars including Architecture & Design, Hospitality and Premium Experience – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s iconic Anfield Stadium on September 30th.
About DLR Group
Celebrating 60 years in 2026, DLR Group is an integrated design firm delivering sustainable, human-centred solutions for communities locally and globally. The firm’s architects, engineers, interior designers and planners collaborate with public and private sector clients to create projects with long-lasting social, economic and environmental value. Fast Company named DLR Group among the World’s Most Innovative Companies for its industry-leading adaptive reuse strategies: innovative design that serves clients and communities while significantly reducing carbon emissions.
DLR Group’s promise is to elevate the human experience through design. As a 100% employee owned firm, DLR Group fosters a culture of ownership and accountability that shapes its daily practice and drives its commitment to sustainability initiatives, including the 2030 Challenge, the China Accord and the AIA 2030 Commitment.
SVB LIVE provides an unrivalled, global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.
Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
