Claire Morris appointed CEO of STH Group

Sodexo Live! and STH have announced the appointment of Claire Morris as Chief Executive Officer of STH Group, effective January 1, 2026. Claire will assume this role in addition to her current responsibilities as Sodexo Live! CEO UK & Ireland and Head of Global Sales.

Claire succeeds Chris John, who has served as Chairman and CEO of STH Group for the past 18 years. Under Chris’ leadership, STH has established itself as a global reference in commercial travel and hospitality ticketing, delivering major international programs for clients including New Zealand Rugby, the International Cricket Council, World Rugby, Tennis Australia and Major League Baseball.

With the travel and hospitality ticketing business representing a key strategic pillar for the global expansion of Sodexo Live!, Claire’s appointment marks an important new chapter. In her new role, she will oversee STH as a standalone global business, supported by its dedicated leadership team and strengthened governance framework.

The 2026 SVB LIVE Conference & Exhibition – focused on elevating the live experience – is being hosted at Everton’s spectacular new Hill Dickinson Stadium on October 1st and 2nd, with an Opening Night Icebreaker at Liverpool FC’s Anfield Stadium on September 30th. Sodexo Live! was Diamond Partner for the SVB LIVE Networking Event held at Fulham Pier last June.

Claire brings extensive experience in international business development, global sales and strategic partnerships in the events and sports industry. Her leadership will accelerate STH’s priorities, including boosting commercial performance for upcoming major events, expanding partnerships with rightsholders, strengthening synergies with Sodexo Live! in strategic markets, and advancing digital transformation to enhance the experience for clients and customers.

Nathalie Bellon‑Szabo, CEO of Sodexo Live! Worldwide, commented:

“Claire is a highly respected leader with a proven track record of delivering strategic growth. With her leadership, the talent of our teams, and the support of the wider Sodexo Live! organisation, we are confident that STH will accelerate its development and continue setting the benchmark in the global travel and hospitality industry.”

SVB LIVE provides an unrivalled, global community, with opportunities to network, collaborate and explore new possibilities year-round via the SVB LIVE Business Club.

Check out the latest sports & entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.

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#SVBLIVE The leading global series of events for the live experience industry

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