- November 3, 2025
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
Pubinno has been named the Best Beverage System category winner at the World Beverage Innovation Awards 2025; widely recognised as the “Oscars of the Beverage Industry”. Pubinno’s AI-powered self-service solution TapPay was awarded the title of the World’s Best Beverage Technology at this prestigious competition.
Organised by FoodBev Media for 22 years, the World Beverage Innovation Awards – hosted in Munich, Germany – honour the most innovative and forward-thinking companies shaping the global beverage industry. Standing out among more than 80 finalists from 25 countries, Pubinno secured its second global title in just three years—after winning in 2023 with Smart Tap—making TapPay a back-to-back innovation success story.
TapPay is designed specifically for high-traffic environments such as stadiums, festivals and major event venues. It enables consumers to pour their drinks within seconds while supporting multiple payment methods including QR code, contactless payment, facial recognition and ID verification. The result: greater operational efficiency, smoother service, and over 60% reduction in queue times.
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Today, Pubinno technologies are transforming the beverage experience worldwide—from Premier League stadiums to Europe’s top entertainment venues, global airports and leading festivals.
Following the award, Pubinno CEO, Can Algül, said:
“Being recognised twice in three years as the world’s best beverage technology at the industry’s own ‘Oscars’ is a true honour.
“At Pubinno, we are not only democratising access to great experiences but also helping create a more sustainable world. I sincerely thank all our partners and stakeholders who make this journey possible.”
So far, Pubinno’s AI and IoT-powered solutions have saved 1.7 billion litres of water, reaching millions of consumers across 7 countries and 63 cities.
With its vision of “The Future of Draft” the company continues to lead the digital and sustainable transformation of the global beverage industry.
About Pubinno
Pubinno is revolutionising draft beer with the world’s most advanced and connected Smart System. Powered by patented AI and robotics, Pubinno’s technology enhances efficiency, accelerates transactions and maximises revenue — all while making draft operations fully visible and trackable.
As part of the Turkish technology company’s mission to create a Net Zero future for the beverage industry worldwide, Pubinno aims to build an environment where everyone is served the perfect draft while decarbonising the entire value chain and standardising the industry.
Pubinno is a VIP Sponsor of Sports Venue Business, to find out more, click here.
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