- August 6, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Everton Football Club has announced that Budweiser will become a Founding Partner of Hill Dickinson Stadium, as part of a landmark agreement with Budweiser Brewing Group, a part of AB InBev, the world’s largest brewer.
This agreement brings two globally recognised names together in a partnership that will see Budweiser also recognised as Hill Dickinson Stadium’s ‘Official Beer Partner’ and have a key role in helping Evertonians celebrate this exciting new chapter in blue.
As the Official Beer Partner, Budweiser will use their experience of iconic stadium partnerships, like Wembley Stadium and The O2, to create an unforgettable matchday experience. Evertonians will have the opportunity to enjoy many of the world-renowned beers, ciders and non-alcohol options from within the Budweiser Brewing Group (BBG) family at The Budweiser Fan Plaza, concourses, kiosks, bars and restaurants.
BBG, is part of AB InBev, the largest brewing company in the world, with operations in more than 150 countries. Its world-class portfolio of more than 500 beer brands features 8 out of the top 10 most valuable beer brands in the world, including Budweiser, Corona and Stella Artois.
As official beer of FIFA World Cup and England National teams, Budweiser has become synonymous with unforgettable sporting moments and world-leading drinks experiences. They are taking this understanding of football to help Everton to shape fan-first destinations within the stadium, including the 17,000-capacity Plaza – a vibrant gathering point before and after matches – and Dixie’s Sports Bar, a bold and atmospheric space located along Village Street.
The 2025 SVB LIVE Conference & Exhibition – focused on elevating the live experience – is being held at Villa Park on October 6th and 7th. An Opening Night Icebreaker will kick things off on October 5th at bp pulse LIVE or Utilita Arena and the SVB LIVE Awards will bring the event to a close on October 7th at the home of BCFC. Aramark was a key sponsor for the 2024 SVB LIVE Conference at Croke Park, with Hill Dickinson Stadium set to host an SVB LIVE event in 2026.
In line with Everton’s commitment to innovation, BBG will install state of the art fast pour dispense systems throughout the Hill Dickinson Stadium and support self-service kiosks, allowing fans to enjoy access to food and drink with significantly reduced queuing times using cutting-edge frictionless technology. Fans can also enjoy perfectly poured pints of Budweiser and over 40 other beers at home, with Everton’s Official Beer Machine partner PerfectDraft.
Angus Kinnear, Chief Executive Officer at Everton, said:
“To have a globally recognised brand like Budweiser and a company like Budweiser Brewing Group as a Founding Partner of Hill Dickinson Stadium is a huge statement of intent. Budweiser is one of the most recognised brands in the world and shares our passion for sport, innovation and world-class experiences – we are thrilled to be working with them to deliver something truly special for Evertonians. From branded fan and member areas, and frictionless technology to smart and innovative activations, this partnership will help shape an unforgettable matchday experience at our new home.”
Brian Perkins, BU President of AB InBev, Europe West, said:
“This partnership with Everton represents a powerful alignment of shared values: passion for the game, innovation and creating world-class fan experiences. As a Founding Partner and the Official Beer Partner, we look forward to helping shape the next chapter of matchday culture on Merseyside and deepening our connection with football fans across the UK and beyond.”
Budweiser becomes the latest Founding Partner for Hill Dickinson Stadium, along with technical partner Castore, US-based catering giant Aramark and global timekeeping partner Christopher Ward.
Further commercial announcements, including the Club’s Official Soft Drinks Partner, will follow in due course.
SVB LIVE events focus on elevating the live experience through architecture & design, commercialisation, customer journey, fan & premium experience, hospitality, interiors & fit-out, sustainability and technology.
Check out the latest sports and entertainment venue development data from across the globe in the exclusive, subscription-only, SVB Global Report here.
