- July 25, 2025
- Posted by: SportsV
- Categories: Home News, Industry News, News, Press Releases
Freemans Event Partners and Silverstone have signed a new multi-year contract, reaffirming a 40-year partnership that continues to enhance the fan experience at one of the world’s most iconic motorsport venues. Recently Freemans Event Partners delivered a record-breaking Formula 1 British Grand Prix working with Silverstone, where over 500,000 fans were welcomed across the event.
This year the partnership means more than ever before as Freemans gears up to celebrate its 50th anniversary. Sharing its heritage with one of motorsport’s most iconic venues, Silverstone, Freemans has had petrol running through its veins ever since. From a single fish and chips outlet at the legendary circuit in 1975, the company has grown into one of the UK’s leading event partners. Today, it serves over 25 million people annually across more than 650 event days, continuing to fuel unforgettable experiences with the same drive and passion that launched it five decades ago.
Under the renewed agreement, Freemans Event Partners remains the exclusive public food and beverage provider at Silverstone. This partnership brings an exciting, high-quality, and diverse food and drink experience to major annual events, including the Formula 1 British Grand Prix, Tissot British Grand Prix MotoGP, and the Silverstone Festival.
HIGHLIGHTS FROM THE BRITISH GRAND PRIX WEEKEND INCLUDED:
- 300+ food and drink options across the venue, from branded outlets and bespoke menus in the Landostand to the official launch of CARGO Global Eats, plus dedicated Heinz and Doritos experiences
- 800 foodservice deliveries made directly to vendors’ outlets, day and night
- Over 300 seasonal team members deployed daily to serve world-class F&B to fans
- FEP PAY powered payments, minimising queues and maximising time at the track
The 2025 SVB LIVE Conference & Exhibition being held at Villa Park in Birmingham, UK, on October 6-7th. An Opening Night Icebreaker will kick things off in style on October 5th and the SVB LIVE Awards will close this industry-leading event, focused on elevating and redefining the live experience.
Freemans Event Partners unveiled its brand-new street food offer, which was launched at this year’s British Grand Prix – CARGO Global Eats provides an elevated food and drink offer for spectators across major events
Matt Luscombe, Chief Executive Officer of Freemans Event Partners, said:
“We are delighted to be extending our longstanding relationship with Silverstone. Our collaboration over the decades has consistently pushed the boundaries in terms of quality and innovation, and this renewed agreement means we can continue to support the venue’s evolution as a world-class, multi-use destination.”
Stuart Pringle, Chief Executive Officer of Silverstone, said:
“Silverstone is known globally as the home of British motorsport, and the phenomenal success of this year’s British Grand Prix underlines its growing appeal as a year-round venue. Strengthening our partnership with Freemans Event Partners has been key to delivering an exceptional fan experience and the enhancing the circuit’s broader appeal.”
Source & imagery, courtesy: Freemans Event Partners
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