- July 10, 2025
- Posted by: SportsV
- Categories: Featured Articles, Features, Home News, Industry News, News, Press Releases
PAOK FC has unveiled the concept and design visuals for the club’s new stadium—an ambitious and transformative project that celebrates the rich heritage of Toumba, while setting a new standard in modern sports infrastructure.
More than just a home for football, the new PAOK stadium – led by project managers SALFO, and designed by global sports and entertainment practice, Populous – is envisioned as a cultural and civic landmark. It will integrate world-class architecture, inspired interior design and a dynamic masterplan that strengthens the connection between sport, community and the city.
A Stadium at the Heart of the City
The new PAOK stadium is the centrepiece of a bold urban masterplan that reimagines the club’s historic home as a vibrant, inclusive and connected destination. The design weaves the stadium into Thessaloniki’s urban fabric, with a new green corridor running North to South, pocket parks and plazas that foster community interaction.
The relocation of Kleanthous Street underground liberates pedestrian movement across the site and unlocks a sweeping public realm, anchored by a strategically designed 360-degree ‘podium’ that the stadium sits on and allows variable access points. This podium not only ensures ease of user group separation on event days but also supports the creation of multi-level plazas and activated public spaces during non-event days.
At the heart of the precinct lies the PAOK Plaza—a civic square hosting the club museum, official store, cafes and bars, and serving as the symbolic “front door” to the stadium. This area offers opportunities for phased commercial development, blending the daily life of Thessaloniki with the rhythms of sport.
Populous is a returning sponsor for the 2025 SVB LIVE Conference & Exhibition being held at Villa Park in Birmingham, UK, on October 6-7th. An Opening Night Icebreaker will kick things off in style on October 5th and the SVB LIVE Awards will close this industry-leading event, focused on elevating and redefining the live experience.
Barbara Vasilatou, Associate Principal at Populous, said:
“Designing the new PAOK stadium has been a deeply meaningful journey – one rooted in the emotional landscape of Toumba and the vibrant life of Thessaloniki. Our goal was to honour the club’s history while creating a civic landmark that strengthens the bond between community, culture, and sport.”
Stadium Concept – The Eagle’s Embrace
The concept for the new PAOK Stadium is rooted in the powerful symbolism of the club’s emblem and its deep connection to the memory and identity of the city. It aims to create an emotional and physical expression of the club’s legacy, offering a bold, unifying presence that resonates with supporters.
The stadium is envisioned as a strong yet open gesture—welcoming fans, connecting to the city, and reflecting the duality of hope and sorrow embedded in PAOK’s history. The overall form aspires to capture movement, energy and meaning, shaping an architectural experience that goes beyond function to embody the spirit of the team and its community.
An Iconic Bowl that Amplifies Passion
Inside, the stadium bowl is designed to intensify the legendary atmosphere of Toumba, with a configuration that balances tradition with innovation. The seating arrangement is engineered to create a continuous “fan wall”, bringing spectators closer to the action with minimal tiers, enhancing both intimacy and acoustic resonance.
The West Stand hosts the premium hospitality offerings, concentrating activity and operational efficiency in a single, high-value zone. Pitch-facing boxes are positioned above the lower tier, allowing VIP guests to enjoy proximity to the field while maintaining uninterrupted seating rows below. This approach honours the unity of the PAOK fanbase while maximising revenue potential through targeted experiences.
Meanwhile, PAOK’s most dedicated fans are positioned in a Kop stand at the North, reimagining the iconic Gate 4 and honouring the powerful presence of the club’s most passionate supporters. This placement aligns with historical traditions and operational requirements.
Together, these elements reinforce a design that amplifies emotion, strengthens fan identity and delivers lasting value on both matchdays and throughout the year.
Source & imagery, courtesy: Populous
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