Nick Byrom launches notewell to elevate commercial success in sports & entertainment

Industry expert Nick Byrom has announced the launch of notewell, an international advisory firm dedicated to helping rights holders, brands and venues maximise commercial value in the sports and entertainment industry.

With over 25 years of experience working with leading organisations such as IMG, Wembley Stadium, Thomas Cook Sport, Sodexo Live! and Aramark, Byrom brings a wealth of expertise in revenue optimisation, strategic partnerships and premium venue experiences. notewell will offer tailored solutions designed to drive growth and enhance commercial strategies across the sector.

Core Business Areas

1. Venue Sales, Premium Experiences & Catering Advisory

notewell will provide strategic, operational and commercial guidance to both sport & entertainment venues as well as rights holders across all aspects of venue sales, premium experiences and catering operations. 

2. Fractional Sales Function

notewell will also introduce a fractional sales service, offering specialist commercial expertise to category-exclusive companies such as those in catering, facilities management, technology and luxury goods. 

The SVB LIVE series of events focus on elevating the live experience through Architecture & Design, Commercialisation, Customer Journey, Fan & Premium Experience, Hospitality, Interiors & Fit-Out, Sustainability and Technology. The 2025 SVB LIVE Conference & Exhibition is being held at Villa Park, home of Aston Villa Football Club, on October 6th and 7th.

Byrom has played a key role in delivering high-profile projects at some of the world’s most iconic venues and events. His experience includes involvement with Everton Stadium (new), Fulham FC Riverside Stand, Wembley Stadium, Hampden Park, Riyadh Air Metropolitano Stadium (Madrid), Real Betis, Amex Stadium (Brighton), Newcastle United, Headingley Stadium, FIFA World Cup, Rugby World Cup, and the British & Irish Lions.

Based in London, notewell will serve clients worldwide through providing customised commercial strategies that align with their unique business objectives.

For more information or to explore partnership opportunities, please contact:

Nick Byrom
Founder and Director, notewell
Email: nick@notewellconsulting.co.uk

www.notewellconsulting.co.uk

SVB LIVE events are organised by Sports Venue Business – the leading platform for sector news, views and developments – and feature Global Networking Events, a webinar series and the annual SVB LIVE Conference & Exhibition.