Coventry Building Society Arena unveils major upgrades

Coventry Building Society Arena has completed a summer programme of investment to enhance its facilities for sport, entertainment, business and live events.

The venue has seen significant investment in recent months with developments across the venue – including the creation of new lounges, refurbishment of office spaces and improving the match day experience.

The stadium welcomes 1.2 million visitors a year for live sport, conferences, exhibitions, meetings, live music and entertainment events.

It is home to EFL Championship club Coventry City FC and is set to welcome the Lionessses for a second time later this year, and they will be greeted with a new-look players’ entrance and then enter the pitch through a reimagined tunnel.

There has also been investment to improve the suites at the venue for media covering fixtures and safe standing has been introduced to enhance the matchday experience.

Coventry Building Society Arena recently launched its new CBS Live brand and is expanding its portfolio of live events, which included welcoming Bryan Adams and Sean Paul in recent months.

Claire Harkness, Operations Director, CBS Arena, was one of some 60+ industry expert speakers that shared insights at last week’s SVB LIVE Conference & Exhibition. Claire is also a member of the SVB LIVE Expert Council, which helps shape the content for all SVB LIVE events. Claire’s panel session “Safety & the Customer Experience” will be available as a download in the coming days.

The venue has created a new green room for artists which offers luxury sofas, modern furniture, retro arcade machines and pool tables.

Meeting rooms and event spaces across the venue have been refurbished, including the offices for exhibition organisers, while lounges across the venue – including the Vodafone Lounge, Godiva Suite and Dhillon’s Lounge – have been refreshed.

Paul Michael, Managing Director at Coventry Building Society Arena, said:

The team at the venue is always looking to bring improvements across the sites as well as ensuring it is delivering the best possible experiences for all visitors.

There is also a full refurbishment underway in the 121-bedroom on-site Doubletree by Hilton hotel and guests will soon start to see changes in the shared spaces of the hotel too.

We are delivering a premier experience for all of our visitors and the investments this summer further cement our position as a modern, flexible and market leading facility.

This summer has also seen the opening of premium dining lounge, The Mahou Experience. The 145 square metre, concept-led space can accommodate 100 delegates and is already being used for small meetings, social events and a breakout space for larger conferences.

The introduction of the new lounge comes as the Arena has also invested in its catering provision, with upgrades to kitchen operations, improvements in retail kiosks and new culinary menus to delight visitors to the venue.

Over the last year Coventry Building Society Arena has expanded its team, with more than 100+ fixed term staff now working at the venue and this is support by over 600+ casuals from the local community. A new staff check-in area has been created to support a smoother experience for the team at the venue.

The commercial offices spaces have all been fully refurbished to a modern standard, including LED lighting throughout the offices with new HVAC units, modern white desks with USB C and power bank stations, ergonomic chairs and storage cabinets and the 10,000 square feet of space is now being marketed to prospective tenants.

Source and images courtesy of Coventry Building Society Arena

Sports Venue Business now boasts a raft of new offerings under the SVB LIVE banner, including Networking Events & Webinars, culminating in the SVB LIVE Conference & Exhibition, which was held at Croke Park on October 9th and 10th, with an Opening Night Icebreaker at Aviva Stadium on October 8th. Some 240 high-level execs from across the global sports and entertainment sector were in attendance.