Idaho Center sticks with Ford for 5 more years

Ford Idaho Center has extended its naming rights partnership with Treasure Valley Ford Dealers Advertising Association. 

Ford Idaho Center operator OVG360 finalised the naming rights extension through 2028 with the Association.

The renewed partnership ensures Ford Idaho Center, in Nampa, Idaho, will remain a prominent presence in the heart of the Treasure Valley and remain a focal point for entertainment, sporting, and community events.

OVG said the renewed naming rights agreement is a testament to the strong and mutually beneficial partnership over the past 10 years serving the fast-growing Treasure Valley and beyond.

Andrew Luther, Ford Idaho Center General Manager, said:

“We at the Ford Idaho Center and OVG360 would like to thank the Ford team and their support of the venue. The Ford Idaho Center prides itself on being the premier entertainment venue in the Treasure Valley and beyond; it just makes sense to partner with the premier auto brand in the Treasure Valley. We are excited for the future and the continued growth of the partnership.”

Jim Sterk, Multi Store General Manager, added:

“Now in our tenth year as the Naming Rights Partner of the Ford Idaho Center, your Local Idaho Ford Stores are proud to continue their support of an iconic venue that brings the Idaho community together to celebrate arts, entertainment, and more.”

Ford Idaho Center has seen ever increasing growth including a competitive Horse Park seasons and RV Park Expansion, record setting Ford Idaho Center Arena shows like Kenny Chesney, Zach Bryan, Monster Jam and the 108th Snake River Stampede, and busier than ever Ford Amphitheater seasons; overall seeing more than a million visits in 2023.

Make sure to check out all the latest sports and entertainment venue development news in the newly launched, subscription-only, SVB Global Report here.

Sports Venue Business (SVB) has unveiled a raft of new offerings for 2024 under the SVB LIVE banner, including Global Networking Events and a Webinar Series, culminating in an Annual Conference & Exhibition – to be held at Croke Park in Dublin, Ireland, on October 9th and 10th – with an Expert Group helping to shape the conversation. We have also launched the exclusive, subscription-only ‘SVB Global Report’, outlining New Builds, Renovations & Major Refurbishments.

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