Real Betis launches international design competition for new stadium

The aim of the international competition is the design of the new Preferencia Stand (West Stand), and also actions on the outside and inside elements of the rest of the stands – Gol Norte, Fondo and Gol Sur (North, East and South Stand, respectively) – as well as a roof to cover all four stands. All of these elements must be adapted to the new aesthetic trends of the brand “Real Betis Balompié”, transforming the fan experience, the business model, and the spectator attendance of the current Stadium.

 

The idea must be innovative and integrate the business model developed by Real Betis Balompié to complete a Stadium that is alive 365 days a year, with special importance of a wide range of leisure and entertainment experiences, both on match days and non-match days, with a prominent role for new technologies, sustainability and inclusion. Similarly, the idea must include the urban and commercial development planning.

ALSD International 2023 is being hosted at Manchester City’s Etihad Stadium, October 9-10th, where optimising revenue through New Builds, Renovations and Service Expansions takes centrestage at the leading event and 365 community for the Premium Seat & Hospitality industry. 

This competition means the first formal step in one of the most important projects in the history of Spanish LaLiga side, Real Betis Balompié, which is to adapt Benito Villamarín Stadium to the needs of modern-times football, highlighting the importance of the comfort and convenience of the fans.

The New Stadium project is one of the foundations of Real Betis Strategic Plan 2022-2026, presented by the Club’s president Ángel Haro in the latest shareholders meeting. It will considerably increase the revenue of the institution in ticketing, hospitality, events, retail, and new goods and services, both on match days and the rest of the year.

Any party interested in participating in the competition must present proof of previous experience in the building of top-level stadiums. The due date for any professional or firm to present the paperwork necessary is the 21st of March of 2023.

Source & imagery, courtesy: Real Betis

Sports Venue Business organises and delivers ALSD International – the leading event and 365 community for the Premium Seat & Hospitality sector – on behalf of the Association of Luxury Suite Directors (ALSD).

ALSD International 2023 will take place at Manchester City’s Etihad Stadium on October 9-10th, with some exciting venue tours in the offing, complimenting the high-level conference, exhibition and networking events.

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