Everton unveils revolutionary ‘ALL’ experience for new stadium

Everton has introduced a new iteration in football hospitality, coined ‘ALL’, at the Club’s iconic new Everton Stadium, currently being built on Bramley-Moore Dock.

‘ALL’ brings together the bars, restaurants and experiences that will be available at Everton Football Club’s new home – presenting a revolutionary re-set of traditional football hospitality.

An incredibly wide choice of social spaces will be available at ‘ALL’ for fans to choose from, providing the opportunity to tailor a very personalised matchday, with a focus on what will make Everton Stadium so special – people and connection.

Located on Liverpool’s historic waterfront, the matchday experiences for ‘ALL’ to enjoy at the 52,888-seat Everton Stadium will include a variety of bars and restaurants, through to more personal, fine dining experiences.

A re-set of traditional football hospitality

Guided by a clear understanding that social gatherings and group rituals are a vital part of every fan’s matchday – ‘ALL’ provides bars, restaurants and experiences that will act as a hub to create more treasured memories.

As the Everton Stadium project enters the second year of its build phase, further details introducing the first range of ‘ALL’ experiences will be coming soon.

Forward Associates, which has been working with Everton on the ‘ALL’ experience, is a Presenting Partner Sponsor for ALSD International 2022, taking place at Tottenham Hotspur Stadium this September 19 & 20. With a focus on optimising revenue through New Builds, Renovations & Service Expansions, Architecture & Design, Fan Experience, Hospitality & Interiors, Premium Seating, Sustainability and Technology are some of the key pillars to be discussed by a wide range of industry experts.

A thorough process of fan engagement and consultation, including surveys and focus groups, will continue as the stadium project progresses. These will provide additional insight in shaping the new experiences, as the visuals that will be shared in the weeks and months ahead take physical shape.

To express your interest in hearing more about ‘ALL’ experiences at Everton Stadium, please complete the ‘Register Your Interest’ form by clicking here. A member of the Club’s dedicated sales team will then be in touch to discuss options, and potentially invite you to the ‘ALL’ showroom at the Royal Liver Building.

You can keep up to date with the latest developments on the building project for the Everton Stadium here.

New kind of experience 

Venue specialists Forward Associates are collaborating with Everton to design matchday hospitality packages and experiences at the new Everton Stadium at Bramley-Moore Dock.

The Blues’ iconic new home on Liverpool’s historic waterfront, which began construction in the summer of 2021 as part of a three-year build, will provide an opportunity for a re-set of traditional football hospitality and matchday experiences.

Forward Associates, who have developed fan and premium seat offerings at major stadia across Europe, Asia and the Americas, delivered a masterplan after winning a competitive tender process.

Oliver Wright, Head of Premium Sales, Hospitality & Catering at Everton FC, explained:

Our iconic stadium, in a unique dockside development, will usher in the start of a new era for the Club. 

We understand that social gatherings and group rituals are an important part of our fans’ matchday – and this is a stadium which will be the new home for all those treasured experiences.

It’s clear that Forward Associates see things the same way. They understand stadia, but just as importantly they understand Everton and what our fans expect from our new home. Together, we will create premium, but always accessible experiences for everyone to enjoy.

Oliver Wright, Head of Premium Sales, Hospitality & Catering, Everton FC and Roy Westwood, CEO, Forward Associates, are both speakers at ALSD International 2022. Vicky Jaycock, Senior Manager – New Stadium Sales, Everton, is one of 30+ high-level industry executives sitting on the ALSD International Advisory Board.

Forward Associates is a collection of specialists led by Roy Westwood. Every member of the team has been hand-picked to offer venues the widest possible perspective, across a myriad of disciplines, including architecture, interiors, food and beverage strategy, brand, technology and marketing. It is this broader perspective that sets Forward Associates apart.

Source: Everton