ASM Global partners with Nashville Superspeedway

ASM Global, the world’s leading producer of entertainment experiences, and Nashville Superspeedway, Music City’s home for racing and live entertainment, have partnered to bring world-class content to Middle Tennessee and the region. It will be the first auto-racing venue in ASM’s extensive global network.

ASM will use its extensive experience in creating and delivering major live sports and music experiences including concerts, lifestyle festivals, and drive-thru and walk-thru exhibits in the expansive speedway complex. Nashville Superspeedway currently hosts events in NASCAR’s top three series: the NASCAR Cup Series, NASCAR Xfinity Series and the NASCAR Camping World Truck Series.

The non-exclusive agreement began September 28, 2021.

Chuck Steedman, ASM Global Executive Vice President for Strategy and Development, said:

As the world’s leading provider of live-event experiences, ASM Global is uniquely positioned to provide world-class entertainment opportunities for music and sports fans in Middle Tennessee and throughout the region.

We are tremendously excited to work with Erik Moses and the team at the Nashville Superspeedway and to have the Superspeedway as our first auto-racing venue. The team is very active in the desire to bring a multitude of events to the Superspeedway.

Erik Moses, President, Nashville Superspeedway, said:

We are thrilled to partner with a global industry leader like ASM Global to continue the work we began a year ago to reopen, revitalise and reposition the Nashville Superspeedway as a beloved racetrack on the NASCAR circuit and a leading venue in Middle Tennessee for a diverse assortment of live events.

The enthusiastic response to our first NASCAR tripleheader race weekend, including the sold-out inaugural Ally 400 NASCAR Cup Series race on Father’s Day 2021, and the support we’ve seen for the other events hosted here in the last year has strengthened our confidence in our ability to curate, attract and host top-quality sports and entertainment events at the Nashville Superspeedway. We look forward to working with ASM Global to bring exciting entertainment to the residents, visitors and guests of Middle Tennessee.

Back on track

Nashville Superspeedway, Middle Tennessee’s racing jewel, is back on the NASCAR schedule. A year-round family friendly destination in one of the fastest growing cities in the country, Nashville Superspeedway is a staple on the regional sports, entertainment and festival scene.

Nashville Superspeedway hosted its first NASCAR events in April 2001. Through 2021, the 1.33-mile D-shaped oval with 14 degrees of banking has hosted one NASCAR Cup Series race, 22 NASCAR Xfinity Series races, 14 NASCAR Camping World Truck Series events and eight Indy Racing League contests.

In 2021, Nashville hosted its first NASCAR Cup Series race, the “Ally 400” on Sunday, June 20 (Father’s Day), the “Tennessee Lottery 250” NASCAR Xfinity Series race on Saturday, June 19 and the “Rackley Roofing 200” Camping World Truck Series race on June 18. The Father’s Day event was the first NASCAR Cup Series race in the Nashville area since 1984.

The largest concrete-only track in NASCAR, Nashville Superspeedway is owned by Dover Motorsports, Inc., which also owns Dover International Speedway in Delaware.

Tom Lynch, Group Commercial Director and Senior Vice President – Europe, ASM Global, was one of 40+ industry expert speakers at last month’s ALSD International conference and exhibition, hosted by Liverpool FC. 

Source & imagery, courtesy: Nashville Superspeedway

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The latest edition of ALSD International was hosted by Liverpool Football Club September 6-7, 2021, and featured a high-level conference with 40+ high calibre industry professional speakers, an exhibition hall showcasing products & services, as well as networking events at Everton’s Goodison Park and M&S Bank Arena. 

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