Detroit Pistons and Legends announce merchandising partnership

The Detroit Pistons have announced a partnership with Legends to operate e-commerce merchandising for the organisation. The duo also launched Pistons313shop.com which will serve as the official team merchandise website for the organisation.

Pistons313shop.com features designer men’s, women’s and youth apparel, official NBA team-licensed on-court team gear such as player jerseys, warm-ups, shooting shirts and novelty items for Pistons fans of all ages, the new online destination will also serve as the merchandise home for the Pistons’ NBA G League affiliate, the Motor City Cruise and the club’s NBA 2K League eSports team, Pistons Gaming Team.

In conjunction with the launch of Pistons313shop.com, the organisation unveiled new “313” and “DET” logo treatments that reinforce the franchise’s love for the city and embodies the culture and collective understanding that those numbers and letters serve as more than just an area code or location. The marks are included as part of a new fashionable lifestyle-inspired line of off the court apparel tabbed DETail Threads. 

DETail Threads

The private label offering focuses on unique silhouettes and designs that celebrate the city, team and history of the franchise, with product available for diehard fans and casual fans alike. DETail Threads merchandise will be sold exclusively at Pistons313shop.com.

Mike Zavodsky, Chief Business Officer for the Detroit Pistons, said:

We are pleased to partner with Legends on the creation of a new merchandising partnership that will deliver fans unparalleled selection with an easy and reliable online shopping experience. Our DETail Threads private label and new ‘313’ and ‘DET’ logo treatments provide fans a directional glimpse of our merchandising future and how we intend to utilize the power of Legends’ global expertise to diversify the look and feel of our team apparel offerings.

Operated by Legends Global Merchandise, the new Pistons313shop infrastructure allows visitors and fans to shop from anywhere and anytime. Legends’ strategic relationships with high quality and boutique vendors will broaden selection and increase value for the consumer.

Dave Moroknek, President, Legends Global Merchandise, said:

It was important for us to deliver exclusive merchandise that is true to Detroit, which offers a unique way for fans to support their teams. We put an emphasis on making the site easy to navigate and are thrilled with the end product. It’s been rewarding to work with the Pistons organization and can’t wait to tip-off this partnership.

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It will be complemented by tours of Anfield, Goodison Park and M&S Bank Arena, with an innovative app and microsite – powered by Ungerboeck – providing attendees with unrivalled opportunities to network pre, during and post event.

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