Bringing fans closer to the action at London Stadium

KSS are working with London Stadium 185 (LS185) and London Legacy Development Corporation (LLDC) on the reconfiguration of London Stadium, delivering two new lower tier stands behind the goals.

KSS’s designs, alongside Arena Events Group work, sees a more traditional football stadium configuration, making the venue even more versatile, and bringing the seats closer to the pitch.

Further creative options to enhance the appearance of London Stadium have also been incorporated in the designs, including improved access to amenities on the concourse and a large decked area to the north stand which can flexibly support a range of activities.

The work has been completed on time and to budget, ready to be used by West Ham United fans once spectators are permitted to return to venues.

KSS Director, James Budd, said:

The key to the study was to develop a design for decreasing the supporter distance to the pitch whilst adopting a flexible seating system to enable all modes of the stadium venue operation to take place within respective programmed calendar. The benefits of spectator proximity will significantly add to the stadium football match atmosphere when we are back to full capacity operation.

Graham Gilmore, CEO of London Stadium, commented:

We are delighted to have delivered this project because of the additional benefits it brings, both in terms of bringing the stand closer to the pitch and providing more efficient seat moves. This is a further example of the efficiencies and improvements we are driving to create a sustainable business for the long-term.

Vice Chairman of West Ham Utd Football Club, Karren Brady, added:

This is another great step in improving the supporter experience at London Stadium. Reconfiguring London Stadium to bring the stands closer to the action was always something we have wanted to do, and we understand how important this is for our fans.

KSS is a longstanding VIP Sponsor of Sports Venue Business and is also a regular Exhibiting Sponsor at our ALSD International event. KSS Director, Andy Simons, along with Associate Director, Debbie Power, will both be joining panel sessions during the 2020 edition, being held in the KSS-designed new Main Stand at Anfield March 15-16, 2021.

Images, courtesy: KSSGroup.com

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The upcoming ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The physical event – being hosted at Liverpool FC’s Anfield Stadium and powered by Ungerboeck – will be fully virtualised, welcoming in-person and remote attendees.

ALSD International will feature a high-level conference, with all sessions being streamed, an exhibition hall (physical & virtual), behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena (physical & virtual) and networking events (physical & virtual) ensuring optimised opportunities to knowledge-share, network and do business.

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