Jacksonville Jaguars and Tappit partner up to take TIAA Bank Field cashless

The Jacksonville Jaguars have announced a multi-year partnership with Tappit, which will help safely bring Jaguars fans back into TIAA Bank Field for the 2020 football season with the implementation of safe and seamless contactless mobile payment technology throughout the stadium. This marks Tappit’s second partnership with an NFL team.

Tappit will provide the technology for Jags Pay, a white-label mobile payments system for Jaguars fans through the teams’ official app, which will allow fans to make purchases using only their cell phone. Fans can link any bank or credit card to the app to enjoy a frictionless payment experience, helping fans purchase food, drinks and merchandise quickly and efficiently. It also makes it easier than ever for teams to connect with fans, as those using the app receive personalised offers.

Season ticket holders who use the app will also receive special discounts on select food and beverage items.

Chad Johnson, Jaguars Senior Vice President of Sales & Service and Chief Content Officer, said:

Health and safety are at the forefront of all our fan experience upgrades in 2020, which is why TIAA Bank Field will become a cashless venue for Jaguars games. With the creation of Jags Pay powered by Tappit, we’re able to minimize person-to-person contact and speed up transactions ensuring fans can return to their seat as quickly as possible. The Tappit technology also gives the Jaguars unique insight into each fan’s preferences, including their favorite food or drink. In the future, we can customize their experience at TIAA Bank Field with exclusive offers tailored just for their game day style.

As the Jaguars prepare to open TIAA Bank Field under new health guidelines, the solutions provided by Tappit minimise the amount of contact between fans and staff, allowing for a much cleaner experience that limits the possibility of passing bacteria between one another. The cashless solution also reduces the risk of fraud and theft, as all payment information is kept securely within the Jaguars’ app and fans do not have the added worry of carrying additional cards or cash which can be easily stolen.

Tappit CEO, Jason Thomas, said:

At Tappit, we’re here to keep fans and staff safe, and we know that coming back into large venues will be a serious choice all fans will make in the current climate. It’s up to teams to alleviate any fears and let fans know that not only are they wanted back in the stadiums, but they will be welcomed back safely. A huge part of keeping them safe is cleaner, cashless payments through solutions like Tappit. But not only is Tappit providing that clean and seamless payment experience, we are also equipping teams like the Jaguars with invaluable customer insights and data other payment methods can’t provide. This makes it possible for teams to really understand their fans, give them the exact promotions or deals they want, and ultimately improve their stadium experience.

Tappit will begin integrating its technology into the Jaguars mobile app immediately, while updates to point-of-sale locations throughout TIAA Bank Field will be completed in the coming weeks.

Watch out for an upcoming Tech Talk interview with Jaguars’ Senior Vice President of Sales & Service and Chief Content Officer, Chad Johnson, coming soon!

#cashless #fanexperience #SportsBiz #sportsbusiness #Stadia

The 2020 ‘hybrid’ edition of ALSD International – Europe’s leading event for the Premium Seat & Sports Hospitality sector – will focus on increasing revenue via new builds, renovations, service expansions & technology, and reopening with confidence. The physical event – being hosted at Liverpool FC’s Anfield Stadium, October 12-13 – will be fully virtualised, welcoming both in-person and remote attendees.

ALSD International 2020 will feature a high-level conference, with all sessions being streamed, an exhibition hall (physical & virtual), behind-the-scenes tours of Anfield, Goodison Park and M&S Bank Arena (physical & virtual) and networking events (physical & virtual) ensuring optimised opportunities to knowledge-share, network and do business.

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