Wasps launch virtual 3D Hospitality Platform

Wasps will become the first team in Premiership Rugby to offer a virtual 3D view of the premium hospitality experiences offered at Ricoh Arena for the 2019/20 season.

The innovative 3D technology — provided by the venue’s exclusive ticketing partner AXS — will allow supporters looking to entertain colleagues, clients or family, the ability to experience a 360-degree, 3D view of all Wasps’ different hospitality suites before making their purchase.

James Wootton, Head of Commercial Sales at Wasps, said:

This investment takes top-flight rugby hospitality to the next level. Each of our lounges has a distinct offering.

With this new technology, supporters can use their phone or computer to immerse themselves in Wasps’ hospitality portfolio, sampling the surroundings of Ricoh Arena’s Pure Legends Lounge, Heineken Lounge, Directors Lounge, Premier Club and The Boardroom.

Giles Bayliss, Business Development Director at AXS Europe, said:

We believe that by combining immersive views of the lounges along with seated views of the pitch, it will provide the perfect launch pad to attract even more supporters into the hospitality lounges for the first time this season.

 

This is our second season partnering with Wasps and Ricoh Arena and we are extremely proud to continue to drive innovation to enhance and enrich the purchasing experience of Wasps fans via the 3D virtualisation of the hospitality experiences.

The 3D viewing platform – powered by 3D Digital Venue – will be available for fans to use ahead of Wasps’ opening European Challenge Cup clash against Agen at Ricoh Arena on Saturday 23 November (kick-off 3pm).

Unlike other enhanced seating maps, this industry-exclusive, 3D, digital visualisation is a mobile-first product and provides a fully immersive 360-degree experience, including everything from scoreboards to player benches and beyond.

Wootton added:

We are proud of the feedback we have received from businesses across the region who use matchdays to reward staff and entertain clients – which in turn has driven referrals for us. But we want to show as many people as possible the first-class environment on offer to a wider audience, and the online viewing tool does just that.

The online platform is available to view at https://3ddigitalvenue.com/3dmap/clients/ricoh-arena-wasps/

Images & source, courtesy: Wasps.co.uk

3D Digital Venue is a regular exhibiting sponsor and speaker at the annual ALSD International conference and exhibition; Europe’s one & only event dedicated to the Premium Seat & Hospitality sector. The 2019 edition was held at Croke Park last month, where 50+ speakers, including 3D Digital Venue’s Co-founder Francis Casado, provided insights on how to increase revenues through new builds, renovations and service expansions, as well as via the latest F&B and technology offerings. Some 270+ high-ranking executives from across Europe, the Americas, the Middle East and Russia were in attendance, including 3Arena, AC Milan, Altice Arena, Arena Riga, Brighton & Hove Albion, Club Wembley/The FA, Connacht Rugby, Cricket Ireland, Estádio Mineirão, EURO 2020 Hospitality, EuroLeague Basketball, Everton, FC Bayern München Basketball, Liverpool, Madison Square Garden, Manchester City, Manchester United, Marylebone Cricket Club/Lord’s Cricket Ground, Munster Rugby, Portugal FA, Real Mallorca, RSC Anderlecht, The SSE Arena Belfast, Stockholm Live, STAPLES Center, The O2 London, The O2 Prague, Ulster Rugby, Yas Bay Arena, YTL Arena Bristol and FIA Formula E, to name but a few.

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