Star Live is born with Grahame Muir appointed as COO

An exciting new name has joined the live marketing and event world, as four of the industry’s most respected and innovative businesses merge to become ‘Star Live’, a full-service live event and brand experience partner.   

Mobile Promotions, BluePeg, Star Events and Beautiful Minds have become a single entity, rebranding under the Star Live banner. The new name and brand identity will be adopted by all the businesses with immediate effect. 

The four businesses have been acquired over the past eighteen months by entrepreneur David Walley. The founders of the businesses all remain with the new company to form its senior management team, providing vast expertise across live events and experiential.

The integration brings to life a unique business, with teams based in multiple locations across the UK and an international presence in Shanghai, China. 

Star Live offers a powerful proposition of event services including stages and grandstands, trailers and roadshows, brand ambassadors and crewing alongside design and creative, sponsorship management and partnerships, event production and brand activation. 

Commenting on the merger and new identity, Star Live CEO, David Walley said:

This is a logical and exciting step for us. We have brought together four market leading companies with a clear vision; to be the full-service live event and brand experience partner for all our clients. Our new brand identity reflects our heritage combined with a contemporary mindset, fully focused on creating world-class experiences for our clients and their audiences.

Star Live has also announced the appointment of Grahame Muir as Chief Operating Officer.

Muir brings with him more than 20 years of leadership experience and knowledge of the events, sport and experiential markets including global overlay projects at Olympics and Commonwealth Games. Over a 30-year career at Arena Group he rose to become Group CEO (UK & Europe) and led the company’s global expansion, culminating in Arena’s listing on AIM in July of 2017.

Muir’s role will encompass the integration of the newly formed Star Live and the provision of a solid foundation that can support their ambitious growth plans both in the UK and internationally. Star Live clients include brands, music promoters, event organisers, National Governing Bodies and rights holders. 

Speaking of the appointment, Walley said:

I’ve known Grahame since the launch of Arena Group in 2000. He’s a trusted business partner and colleague and I am delighted that he has become part of the leadership team at Star Live. Our mission at Star Live is to create new worlds for our clients and Grahame will play a vital role in that creation.

Speaking of his appointment, the newly appointed COO, Grahame Muir said:

I am incredibly excited about the opportunity at Star Live and working once again closely with Dave who I respect greatly. The merger has brought four market leading companies together creating a unique and compelling proposition. This is a special group of people and I am delighted to be part of the team.

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